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  4. Changing Behaviors: Improving Customer Service in a Digital-Driven World

Changing Behaviors: Improving Customer Service in a Digital-Driven World

File(s)
Martyn_cornell_0058O_10303.pdf (1.71 MB)
Permanent Link(s)
https://doi.org/10.7298/X49G5K18
https://hdl.handle.net/1813/59312
Collections
Cornell Theses and Dissertations
Author
Martyn, Elizabeth M
Abstract

Technology is creating a shift in the dynamic of guest interactions in the hospitality industry. Service providers now have fewer total opportunities to interact with guests, and when they do, the nature of the interaction is more likely to be difficult and conflict-oriented. This research examines the role of intrinsic employee behaviors or the “how” in the delivery of service. Specifically, this study examines the influence of Employee Engagement, Communication, and Attitude on guest perception. First finding that these behaviors are significant in impacting the guest’s perception of their experience, this research then examines the ability to improve these specific employee behaviors through technology-supported training interventions. The results show that, in a hospitality context, technology-support training interventions are only successful at changing employee behaviors when delivered via a blended learning modality; moreover, guests who experience a problem during service delivery have the largest opportunity for improved interactions with service personnel.

Date Issued
2018-05-30
Keywords
Marketing
•
Management
•
Operations research
•
Behavioral Training
•
Blended Learning
•
Customer Service
•
Operations
•
Training
•
Online learning
Committee Chair
Anderson, Christopher K.
Committee Member
Kwortnik, Robert J.
Degree Discipline
Hotel Administration
Degree Name
M.S., Hotel Administration
Degree Level
Master of Science
Type
dissertation or thesis

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