Sea moss gel has grown in popularity as a food and wellness product, with social media serving as a major source of information on its preparation and use. This project evaluated 112 publicly available YouTube videos to characterize commonly demonstrated sea moss gel preparation, handling, and storage practices and identify opportunities for food safety education. Most videos (91%) recommended soaking sea moss, 81% mentioned washing, and 94% demonstrated or described blending. Preparation practices varied considerably, particularly with respect to soaking conditions, cooking, added ingredients, and storage. Fresh lemon or lime was used in 40% of videos. Refrigeration was recommended in 54% of videos and freezing in 15%, while 29% provided no storage recommendation and 2% recommended room-temperature storage. Food hygiene practices were infrequently visible; 13% of videos showed glove use, 8% showed hair or beard restraints, and 4% visibly demonstrated handwashing. Although 83% of videos described or implied sea moss products as “natural,” explicit discussion of food safety concepts was limited. These findings demonstrate substantial variation in the preparation and storage information available to consumers online and highlight opportunities for science-based education on refrigerated soaking, hygienic preparation, appropriate storage, and shelf life. Extension educators and food safety professionals can help complement social media content by providing practical, evidence-based guidance for consumers preparing sea moss gel at home.