?Radishes to Riches? is a project guide book designed for advanced students that focuses on raising and marketing fruits, vegetables, herbs, or flower crops. It takes students beyond the exercise of selection and display, and shifts their attention towards sales and profitability. ?Radishes to Riches? is unique because it combines disciplines that influence both the grower and the marketer, such as entomology, plant pathology, marketing, consumer economics, as well as business and money management. ?Radishes to Riches? is a very flexible project with great potential. You can raise a small amount of produce one year, and a larger amount the next. You can add pizzazz to your display as you gain confidence and learn what customers like by developing marketing programs around the four ?P?s? of marketing: Product, Place, Price, and Promotion. This guide book is complete with a record keeping guide that includes simple, reproducible pages for a planning calendar, project plan, and cash account guide.