Jesse Drew is a multimedia artist, videomaker, and writer who seeks to challenge the complacent
relationship between the public and new media technologies. Working with electronics and new
media technologies for over two decades has provided him with a unique perspective on new
digital developments. His work has incorporated satellite technology, mini-FM radio
transmitters, digital video, internet and website projects and multimedia kiosks.
The People's Data Exchange Network (PDEN) is an electronic intervention into the current
uncritical acceptance of the Stock Exchange and its Dow Jones, NASDAQ components as a
useful indicator of quality of life. As a culture, we are incessantly bombarded by the electronic
imagery of the ticker tape and its cryptic pixelated parade of symbols, signs, and numbers. The
PSEN will be an electronic jujitsu, using the symbolism of the venerable exchange, with
indicators of a perhaps more realistic indication of popular well-being or despair.
The PDEN project will consist of a central installation, satellite websites, and a distributed
network of moving electronic signage. It will be a project that will involve not only the artist,
but a network of public watchdogs, political economists and non-profit organizations.
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