Beloff, Zoe
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In a playful spirit of philosophical inquiry, my work explores the paradoxes of technology, desire and the paranormal posed since the birth of mechanical reproduction. I aim to reinvest contemporary technology with a sense of magic that inspired its creators a hundred years ago.
I work with a variety of forms of the moving image; film, live 3D projection performance, interactive cinema on CD-ROM and installation. I think not only about the telling stories that involve the audience in new ways but how the projection apparatus itself creates meaning and shapes our understanding. Much of my art is not something I send away. Instead I travel to perform and present it. I think of myself akin to the showman in the vaudeville era that toured with his projector.