Show simple item record

dc.contributor.authorKimes, Sheryl E.
dc.date.accessioned2020-09-10T15:26:38Z
dc.date.available2020-09-10T15:26:38Z
dc.date.issued2017-01-13
dc.identifier.other9545320
dc.identifier.urihttps://hdl.handle.net/1813/70988
dc.description.abstractA survey of some 400 revenue management (RM) professionals finds that the application of hotel RM has gradually become more strategic and more centralized, but changes in RM practices have come more slowly than expected in the past six years. In particular, an earlier prediction that RM would be applied to all hotel revenue streams remains a work in progress, as does the use of mobile technology and social media as distribution channels. In addition, it is now more common for hotels to establish separate RM departments, as projected. Poll participants in the current research project suggested that, going forward, RM practices will be more fully integrated into all hotel operations, including function space (although these ideas have yet to gain much traction in the industry). These findings represent an update of a similar study on emerging trends in RM conducted by the author in 2010.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
dc.subjecthotel revenue
dc.subjectperformance management
dc.subjecthotel pricing
dc.subjectRevPAR
dc.subjectcentralization
dc.titleThe Future of Hotel Revenue Management
dc.typearticle
dcterms.contributorKimes, Sheryl E.: sek6@cornell.edu Cornell University School of Hotel Administration
dc.description.legacydownloadsKimes_202010_20The_20future_20of_20hotel_20rev.pdf: 10550 downloads, before Aug. 1, 2020.


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

Statistics