Creating Shared Value: Entrepreneurial and Corporate Models for a Changing Economy
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Creating Shared Value (CSV) is a class for future business leaders – both entrepreneurs and executives – as they navigate a business environment that increasingly emphasizes the simultaneous creation of business and social value. The core premise of the class is that there can be synergy between these two types of value, a view that is becoming increasingly mainstream and thus expected by a wide range of stakeholders. Through a variety of conceptual models and analysis of case studies that show companies finding innovative solutions to social problems, CSV highlights the tensions companies face when designing and implementing shared value initiatives and underscores the necessary transformations of the mindsets of corporate leaders and the marketplace. CSV thus seeks to challenge beliefs about the role of business in doing good.