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Browsing School of Hotel Administration by Author "Zhou, Kevin Zheng"
Now showing items 1-5 of 5
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Broadening the Foreign Market Entry Mode Decision: Separating Ownership and Control
(2002-12-01)This paper argues that the ownership and control dimensions of foreign market entry mode choice should be separated, and that foreign market entry mode decisions should be expanded to business activities beyond production ... -
Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands?
(2009-02-01)This study of hotels representing thirty-seven brands from fifty-six countries uncovers the market conditions under which investing resources in specific market strategies leads to higher performance. Specifically, the ... -
Global Brand Expansion: How to Select a Market Entry Strategy
(2007-02-01)When hotel firms expand internationally, they must determine the ownership strategy and the management strategy that will best maintain the firm’s competitive advantage. Those decisions are made separately from each other ... -
Market Orientation, Competitive Advantage, and Performance: A Demand-Based Perspective
(2008-08-01)This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry — the global hotel industry. The findings show that ... -
The Effects of Customer and Competitor Orientations on Performance In Global Markets: A Contingency Analysis
(2006-07-01)Should companies adjust their orientations toward customers or toward competitors in global markets? To answer this question, we use contingency theory and examine how the effects of customer and competitor orientations ...
