Browsing School of Hotel Administration by Author "Salisbury, Linda Court"

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    • Order Effects in Customer Satisfaction Modelling 

      Auh, Seigyoung; Salisbury, Linda Court; Johnson, Michael D. (2003-03-01)
      This research examines the effects of question order on the output of a customer satisfaction model. Theory suggests that locating product attribute evaluations prior to overall evaluations of satisfaction and loyalty ...