Now showing items 1-1 of 1

    • Hospitality Branding in the Age of the Millennial 

      Adamson, Allen; Dev, Chekitan (2016-10-01)
      [Excerpt] The Exponential Growth in Both Hospitality Brands and the Millennial Audience Requires an Exponential Shift in Brand Portfolio Strategy The past decade has seen exponential growth in hospitality brands making for ...