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Browsing School of Hotel Administration by Title
Now showing items 1049-1068 of 2015
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Macroeconomic Risk Factors and the Role of Mispriced Credit in the Returns from International Real Estate Securities
(2015-04-01)The benefits of diversification from international real estate securities are generally well established. However, the drivers of international real estate securities returns are insufficiently understood. We jointly examine ... -
Make My Memory: How Advertising Can Change Our Memories of the Past
(2002-01-01)Marketers use autobiographical advertising as a means to create nostalgia for their products. This research explores whether such referencing can cause people to believe that they had experiences as children that are ... -
Making Customer Satisfaction Pay: Connecting Survey Data to Financial Outcomes in the Hotel Industry
(2010-07-01)Despite the conventional wisdom that measuring customer satisfaction makes good business sense, there is a small but growing point of view that such measurements provide little or no actionable information to drive business ... -
Making IT Matter: A Manager’s Guide to Creating and Sustaining Competitive Advantage with Information Systems
(2004-11-01)Some industry observers have suggested that information technology (IT) has lost its ability to be a strategic resource for modern organizations. However, such examples as Harrah’s and Ritz-Carlton present evidence to the ... -
Making the Most of Priceline’s Name-Your-Own-Price Channel
(2010-09-01)As part of their room sales strategy, many hotels make rooms available at reduced rates through such websites as Priceline.com. Priceline’s Name-Your-Own-Price application allows consumers to bid on hotel rooms with certain ... -
Making the Most of Your Human Capital
(2011-01-01)[Excerpt] If you ask hospitality executives and managers, “What keeps you up at night?” one of the most common responses is “human resources.” Indeed, there’s no question that you have to pay close attention to your ... -
Mall Sense: How to Maximize Business in a Mall Setting
(2011-02-01)It seems awfully enticing: a restaurant location with a built-in market of ready-to-spend customers. Many restaurateurs look to shopping mall sites as an ideal setting for new ventures or for additional units of an existing ... -
Management Science, Theory of Constraints/Optimized Production Technology and Local Optimization
(1997-04-01)This study uses a controlled laboratory experiment to compare the performances of Management Science (MS), Theory of Constraints/Optimized Production Technology (TOC/OPT) and Local Optimization (LO) approaches to production ... -
Management Theories Linking Individual and Organizational Level Analysis in Entrepreneurship Research
(2012-09-01)This paper carries out a bibliographical review of the evolution of the individual level research, the new individual approaches and analyzes possible methods for the extension of entrepreneurship research to the organizational ... -
Managing a Wine Cellar Using a Spreadsheet
(2020-09-29)Using examples from Version 4 of Wine Cellar Management Tool, this report describes the many spreadsheet-based analyses in this tool that can assist an individual, restaurant, or bar in managing a wine cellar. The primary ... -
Managing a Wine Cellar Using a Spreadsheet 2.0
(2009-05-02)Using examples from a new Wine Cellar Management Tool, this report describes the many spreadsheet-based analyses in this tool that can assist an individual, restaurant, or bar to manage a wine cellar. If one is disciplined ... -
Managing Context to Improve Cruise Line Service Relationships
(2014-12-01)Interactions between customers and service employees have a strong influence on customers’ perceptions of service quality and their overall satisfaction. During service encounters, both physical and social dimensions of ... -
Managing for Excellence: Conclusions and Challenges from a Study of Best Practices in the U.S Lodging Industry
(2000-10-01)Perhaps the real challenge of innovation is to continue innovating. -
Managing Hotel Brand Equity: A Customer-Centric Framework for Assessing Performance
(2000-06-01)[Excerpt] Building brand equity, or strong brands, is considered to be one of the key drivers of a business’s success. In this article we examine what constitutes brand equity in the hotel industry and demonstrate a method ... -
Managing Innovation: The Role of Collateral
(2015-01-01)This paper studies how credit constraints impact the management of corporate innovation. Specifically, my experiment exploits exogenous variations in the collateral value of real estate assets as shocks to firms’ credit ... -
Managing Marketing Relationships: Making Sure Everyone Plays on the Team
(2000-08-01)[Excerpt] We begin with a brief discussion of opportunism in marketing channels and then describe three mechanisms for governing marketing channels drawn from the concepts of transaction-cost analysis and relational-exchange ... -
Managing Rentals with Usage-Based Loss
(2015-01-07)Motivated by new and innovative rental business models, this paper develops a novel discrete-time model of a rental operation with random loss of inventory due to customer use. The inventory level is chosen before the start ... -
Managing Service Operations Based on Customer Preferences
(1999-01-01)This article presents the results of a study using discrete choice analysis (DCA) in the dine-in pizza industry. DCA offers an effective approach for incorporating customer preferences into operating decisions in service ... -
Managing Status in the Hotel Industry: How Four Seasons Came to the Fore
(1999-02-01)Being the best is only part of the battle for status. One also has to be recognized as being the best. -
Mandatory Arbitration of Employment Disputes: Implications for Policy and Practice
(2001-10-01)In jurisdictions where mandatory-arbitration policies for employment disputes are enforceable, they can be a useful tool for employers and employees alike.
