Library

eCommons

 

CONSUMER WILLINGNESS TO PAY FOR LOCAL VEGETABLES GROWN IN A CONTROLLED ENVIRONMENT: THE CASE OF LETTUCE

Simple item page
dc.contributor.authorNishi, Irin Ferdous
dc.contributor.chairGomez, Miguel I.
dc.contributor.committeeMemberMattson, Neil S.
dc.date.accessioned2018-04-26T14:16:24Z
dc.date.available2018-04-26T14:16:24Z
dc.date.issued2017-08-30
dc.description.abstractA willingness to pay study for lettuce has been conducted to determine potential price advantages for year-round local vegetables grown in Controlled Environment Agriculture (CEA) production systems. The specific objective of the study was to measure differences in consumer willingness to pay for lettuce with different origins (New York State vs. Out-of-State) and grown under different production systems (CEA vs. field-grown). In addition, the study examines whether further information about origin and production system affects consumer willingness to pay. In a lab setting (Cornell Lab for Experimental Economics and Decision Research), we manipulated information about the different production systems and origins of lettuce and then we tested for consumers' WTP for loose leaf lettuce. The Becker-DeGroot-Marschak (BDM) auction was used to elicit consumer WTP. Results suggest that consumers are willing to pay a price premium of $0.30 for local lettuce and they are indifferent between the production systems. Also, results suggest that information about the production system/origin does not affect consumer WTP. The results support the hypothesis that locally-grown vegetables have the potential to become a commercial success in the New York State. Lettuce producers and channel members can use the estimated price premium as a reference when making their production, pricing, or promotion decisions.
dc.identifier.doihttps://doi.org/10.7298/X4X63K37
dc.identifier.otherNishi_cornell_0058O_10163
dc.identifier.otherhttp://dissertations.umi.com/cornell:10163
dc.identifier.otherbibid: 10361482
dc.identifier.urihttps://hdl.handle.net/1813/56805
dc.language.isoen_US
dc.subjectExperimental auction
dc.subjectFood and Agriculture
dc.subjectHydroponic Lettuce
dc.subjectWillingness to Pay
dc.subjectAgriculture economics
dc.subjectBDM auction
dc.subjectControlled Environment Agriculture (CEA)
dc.titleCONSUMER WILLINGNESS TO PAY FOR LOCAL VEGETABLES GROWN IN A CONTROLLED ENVIRONMENT: THE CASE OF LETTUCE
dc.typedissertation or thesis
dcterms.licensehttps://hdl.handle.net/1813/59810
thesis.degree.disciplineApplied Economics and Management
thesis.degree.grantorCornell University
thesis.degree.levelMaster of Science
thesis.degree.nameM.S., Applied Economics and Management

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Nishi_cornell_0058O_10163.pdf
Size:
1.02 MB
Format:
Adobe Portable Document Format
Download

Collections

Cornell Theses and Dissertations
Applied Economics and Management MS Theses
Local and Regional Food Systems Collection