Hacking the Algorithm: TikTok and Outreach for Science Libraries

dc.contributor.author	Shearer, Janis
dc.contributor.author	Larsen, Kimberly
dc.date.accessioned	2023-01-19T19:46:58Z
dc.date.available	2023-01-19T19:46:58Z
dc.date.issued	2022
dc.description.abstract	Social media marketing tools and strategies can be implemented to ‘hack’ popular social media algorithms in order to give our patrons the content that they want to see. Implementing real photos and video into our social media feed has improved engagement. While the TikTok algorithm is generally unpredictable, conventions typically associated with the app can be cross-promoted and reshared to more traditional platforms for improved content interactions within a more specific target audience base. We will analyze Funk and other institutions to evaluate how they effectively incorporate STEM into their social media and share experience mentoring graduate assistants (GA) in an academic library setting.
dc.identifier.uri	https://hdl.handle.net/1813/112741
dc.language.iso	en_US
dc.rights	Attribution 4.0 International
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/
dc.subject	social media
dc.subject	outreach
dc.subject	science libraries
dc.subject	algorithm
dc.title	Hacking the Algorithm: TikTok and Outreach for Science Libraries
dc.type	conference papers and proceedings

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