This study examines the complex dynamics of sustainable tourism development in Wulin Village, a traditional rural settlement in China. Through an in-depth case study approach, it investigates how the diverse visions and objectives of key stakeholders have influenced the evolution of the village's tourism program since 2017. The research explores the extent to which economic priorities and power dynamics have altered the original community-focused objectives of the initiative. Findings reveal significant challenges in balancing cultural heritage preservation, tourism development, and community participation. The study highlights the tensions between authenticity and commercialization, equitable distribution of economic benefits, and the reconciliation of professional management with meaningful local involvement. It contributes to the broader understanding of sustainable rural tourism development in China, offering insights into the complexities of stakeholder interactions and the potential pitfalls of rapid tourism-driven rural transformation. The research underscores the need for more inclusive and adaptive governance models in rural tourism development.