First Kilometer Incentives: A Review of the Literature
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The purpose of this document is to review the literature concerning the incentives that are used to bridge the “First Kilometer.” The term “Last Mile” is often used to indicate the gap between the rural farmers and all of the agricultural support staff who are attempting to deliver agricultural content and skills to them. As WorldAgInfo is focused on incorporating the rural farmer into the creation and delivery of their own content, the term “First Kilometer” is used to indicate this same gap, but approached from the other direction. Through this review, several themes emerged. In general, these themes can be described as demonstrating incentives that are economic, that deal with extension or other educational services, those efforts that attempt to build the farmers’ voice in the process, those efforts that attempt to build trust in the system, and those efforts that deal with technical or infrastructural needs. This document will describe each of these themes in turn.