How Fostering “Room Ownership” Can Boost Guest Loyalty

dc.contributor.author	Yoon, Y. Rin
dc.contributor.author	Shu, Suzanne
dc.date.accessioned	2025-08-12T22:35:35Z
dc.date.available	2025-08-12T22:35:35Z
dc.date.issued	2025-08-12
dc.description.abstract	One goal often espoused by hotel operators is gaining guests’ loyalty by delighting them. Strange as it sounds, however, delighting guests is table stakes in today’s saturated hospitality industry. As brands compete on ever finer margins of service and comfort, loyalty can no longer rest solely on satisfaction. Even as most hotel firms seek and achieve flawless execution, they cannot gain substantial differentiation. So what else moves the needle? A study recently published in the Cornell Hospitality Quarterly suggests a novel strategic lever: psychological ownership. In this research brief, we present the theoretical grounding of psychological ownership, summarize the empirical findings, and translate the insights into actionable strategies.
dc.identifier.uri	https://hdl.handle.net/1813/117387
dc.rights	Attribution 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.subject	guest loyalty
dc.subject	hotels
dc.subject	psychological ownership
dc.title	How Fostering “Room Ownership” Can Boost Guest Loyalty
dc.type	article

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