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Make My Memory: How Advertising Can Change Our Memories of the Past

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dc.contributor.authorBraun, Kathryn A.
dc.contributor.authorEllis, Rhiannon
dc.contributor.authorLoftus, Elizabeth F.
dc.date.accessioned2020-09-12T21:15:58Z
dc.date.available2020-09-12T21:15:58Z
dc.date.issued2002-01-01
dc.description.abstractMarketers use autobiographical advertising as a means to create nostalgia for their products. This research explores whether such referencing can cause people to believe that they had experiences as children that are mentioned in the ads. In Experiment 1, participants viewed an ad for Disney that suggested that they shook hands with Mickey Mouse as a child. Relative to controls, the ad increased their confidence that they personally had shaken hands with Mickey as a child at a Disney resort. The increased confidence could be due to a revival of a true memory or the creation of a new, false one. In Experiment 2, participants viewed an ad for Disney that suggested that they shook hands with an impossible character (e.g., Bugs Bunny). Again, relative to controls, the ad increased confidence that they personally had shaken hands with the impossible character as a child at a Disney resort. The increased confidence is consistent with the notion that autobiographical referencing can lead to the creation of false or distorted memory.
dc.description.legacydownloadsLaTour25_Make_My_Memory.pdf: 9976 downloads, before Aug. 1, 2020.
dc.identifier.other5502490
dc.identifier.urihttps://hdl.handle.net/1813/72542
dc.language.isoen_US
dc.relation.doihttps://doi.org/10.1002/mar.1000
dc.rightsRequired Publisher Statement: © Wiley. Final version published as: Braun, K. A., Ellis, R., & Loftus, E. F. (2002). Make my memory: How advertising can change our memories of the past. Psychology & Marketing, 19(1), 1-23. Reprinted with permission. All rights reserved.
dc.subjectautobiographical advertising
dc.subjectreferencing
dc.subjectfalse memory
dc.subjectdistorted memory
dc.titleMake My Memory: How Advertising Can Change Our Memories of the Past
dc.typearticle
local.authorAffiliationBraun, Kathryn A.: kal276@cornell.edu Cornell University
local.authorAffiliationEllis, Rhiannon: University of Pittsburgh
local.authorAffiliationLoftus, Elizabeth F.: University of Washington

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