Dev, Chekitan S.Erramilli, M. KrishnaAgarwal, Sanjeev2020-09-122020-09-122002-12-017907224https://hdl.handle.net/1813/71703[Excerpt] Contractual arrangements such as franchises and management contracts have long been popular means by which hotel companies enter international markets. This study examines the factors that hotels consider in making the choice between expanding via franchises or with management contracts. The study takes into consideration a firm’s resources and skills, as well as some environmental factors that influence this choice.en-USRequired Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.marketingpromotionmarketing researchbrand managementfranchiseinternationalarticle