Adalja, AaronHanson, JamesTowe, CharlesTselepidakis, Elina2020-09-122020-09-122015-12-0110968946https://hdl.handle.net/1813/72241We use data from hypothetical and nonhypothetical choice-based conjoint analysis to estimate willingness to pay for local food products. The survey was administered to three groups: consumers from a buying club with experience with local and grass-fed production markets, a random sample of Maryland residents, and shoppers at a nonspecialty Maryland supermarket. We find that random-sample and supermarket shoppers are willing to pay a premium for local products but view local and grass-fed production as substitutes. Conversely, buying-club members are less willing to pay for local production than the other groups but do not confllate local and grass-fed production.en-USRequired Publisher Statement: © Northeastern Agricultural and Resource Economics Association. Reprinted with permission. All rights reserved.beefconjoint analysisfield experimentgrass-fedlocalwillingness to payarticle