Rozyne, MichaelBilinski, CherylCancalosi, Alessandra2022-12-192022-12-192021-04https://hdl.handle.net/1813/112305Is there an opportunity for New York growers and marketers to invest in broccoli production and distribution as a way to diversify and strengthen their businesses, while adding jobs, dollars, and resilience to the economy and to rural communities? This report provide detailed information on market opportunities and limitations for local produce, using several case studies and interviews to illustrate the nuances that make the difference between success and failure.en-USAttribution 4.0 InternationalBroccoliVegetable marketingFood hubCooperative marketingRighteous produceFarm business modelFrozen produceLocally grownNew York State Growntechnical reporthttps://doi.org/10.7298/61j9-jp67