Bishop, Jerry E.2017-05-172017-05-171993https://hdl.handle.net/1813/49765Inevitably, one interest group will accuse the media of needlessly scaring the public while another interest group will charge that the media are failing to alert the public to a deadly danger.en-USAttribution-NonCommercial-NoDerivatives 4.0 InternationalAgricultural biotechnologyrisk assessment, public perception, science communicationregulationanimal biotechnologybioethicsbook chapter