The Influences of Music on Perception of Oaked Wines - a Tasting Room Case Study in the U.S. Finger Lakes Region

Wiepz, RebeccaMartinson, Timothy E.Gerling, Chris2021-10-082021-10-082019-11https://hdl.handle.net/1813/110208Kathy Latour, associate professor of services marketing in the Cornell School of Hotel Administration, investigated how complementary music affected the tasting room experience and wine sensory characteristics at a Finger Lakes winery.en-USEconomicsBusiness ManagementRIPEResearch in Plain EnglishAppellation CornellThe Influences of Music on Perception of Oaked Wines - a Tasting Room Case Study in the U.S. Finger Lakes Regionarticle