An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers

McLaughlin, Edward W.Rao, Vithala R.2019-10-152019-10-151987-08https://hdl.handle.net/1813/68432Using data collected from a major supermarket chain, a regression model is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product introductions for private firm strategies and systemwide performance are discuseden-USAn Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyersarticle