Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy

Humphreys, AshleeLaTour, Kathryn A.2020-09-122020-09-122013-12-016606812https://hdl.handle.net/1813/72512en-USRequired Publisher Statement: © The University of Chicago Press. Reprinted with permission. All rights reserved.legitimacyImplicit Association Testculturemediaconsumer judgmentFraming the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacyarticle