Verma, Rohit2020-09-122020-09-122008-02-014840420https://hdl.handle.net/1813/71903Economics is only the beginning of the puzzle for successful international expansion by food-service firms. As depicted in the accompanying case study, Outback Korea seems to have considered such other factors as local culture and proper entry strategy.en-USRequired Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.globalizationOutback Korearestaurantmanagementarticle