Beckley, Jacqueline H.Weybright, Robert2015-04-092015-04-092004https://hdl.handle.net/1813/39875The second part of the business seminar series. Provides information about positioning a grower's wine product in the marketplace. Encourages them to fully understand both their product and their competitors' products; to understand what customers want from a product like theirs; how to implement what customers want; and how to maintain these ideas during the continuous refinement of a product.Wine and wine makingWine and wine making--MarketingMarketing