Ge, Jing2015-10-152020-08-172015-08-17bibid: 9255214https://hdl.handle.net/1813/40942an important role for residential customers to engage in peak shifting or energy conservation behaviors. As a result of this study, based on strong empirical and measured data, the design and implementation strategies of pricing program, as well as supporting approaches including communication, are proposed to further shift peak load, enhance gird reliability, and facilitate carbon emissions mitigation. 3en-USDemand ResponseEnergy SavingConsumer Behaviordissertation or thesis