Kimes, Sheryl E.2020-09-122020-09-121994-02-016147501https://hdl.handle.net/1813/71754Applying yield-management principles to rate structures is complicated by what consumers perceive as unfair practices.en-USRequired Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.service industriesrevenue managementyield managementfairnessperceptionarticle