Dunwoody, Sharon2017-05-172017-05-171993https://hdl.handle.net/1813/49764Learning how people use information to inform their risk judgments is difficult. One element is the influence of channel. Individuals will use different channels to help them make decisions about different dimensions of a risk. We must be clear about our communications goals and select channels that fit with those goals.en-USAttribution-NonCommercial-NoDerivatives 4.0 InternationalAgricultural biotechnologyrisk assessment, public perception, science communicationregulationanimal biotechnologybioethicsbook chapter