Kimes, Sheryl E.Chase, Richard B.Choi, SunmeeLee, Philip Y.Ngonzi, Elizabeth N.2020-09-122020-09-121998-06-016147455https://hdl.handle.net/1813/71952The crucial element in a strategy for boosting restaurant revenues may be to relate prices to the length of time guests spend at the table. But, as the Witch of the West told Dorothy, the issue is how to do it.en-USRequired Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.restaurant industryrevenue managementyield managementstrategiesarticle