Wrolstad, Jay2022-04-192022-04-192022-04-19https://hdl.handle.net/1813/111220Our fast-paced world keeps picking up speed, with digitization, globalization and mobility recognized widely as signs of progress and innovation—yet for many there is a growing desire to take a step back, catch their breath and establish some emotional roots for a measure of safety and stability. Consequently, businesses that deliver products and services that address this need to be grounded may have a leg up on the competition, new research shows.en-USAttribution 4.0 Internationalgroundednessconsumersconnectionsarticle