Michetti, MatthewOliver, Pike2020-09-042020-09-042013-07-015911753https://hdl.handle.net/1813/70718This case introduces students to many of the real estate issues faced when evaluating a real estate development opportunity with an emphasis on market assessment and financial feasibility. Over a two-week period, Brian Langston, a Development Associate and new hire at California-based land developer CALD, is tasked with making a recommendation regarding a 150-acre suburban parcel in Rolling Valley, California, called Village Green. The decision boils down to whether an entirely single-family community or a mixeduse community provides a greater residual land value for the project. Brian must make a recommendation to CALD’s partners in a way that recognizes and balances qualitative forces with quantitative metrics, and represents a viable project in either case.en-USRequired Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.Cornell Universityreal estateresidential developmentuse selectionfeasibility analysisresidual land valuemarket assessmentfinancial feasibilitymarket assessment and financial feasibilitymaster-plannedresidentialcommunitymarketsubdivisionsoft costssiteamenitieswalkabilityarticle