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   <dim:field mdschema="dc" element="contributor" qualifier="author">Sharpe, Katherine</dim:field>
   <dim:field mdschema="dc" element="date" qualifier="accessioned">2007-04-10T13:25:27Z</dim:field>
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   <dim:field mdschema="dc" element="date" qualifier="issued">2007-04-10T13:25:27Z</dim:field>
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   <dim:field mdschema="dc" element="description" qualifier="abstract" lang="en_US">This essay attempts to get a grasp on Pynchon's 700-plus page omnibus, Gravity's Rainbow, by focusing on the development of a single motif in the novel: plastic. It argues that Pynchon takes 1960s and 1970s critiques of supply-driven consumer capitalism, of which plastic was a visible emblem, and makes them more emphatic by placing them into a fictionalized version of the prewar years and the 1940s. Looking backwards, and employing a creative license that allows him to attribute the rise of plastics technology and consumer capitalism to purposely evil entities (like his fictional versions of real-life corporations IG Farben and Shell Oil), Pynchon is able to deliver a narrative that locates the roots of contemporary problems in the technological and business innovations of the World War II era. In Gravity's Rainbow, as in early-'70s America, plastic comes to signify for a suite of negative meanings, from environmental degradation, to an exploitative economic order, to a sadistic psychology in which the desire to achieve immortality results in the destruction and perversion of life itself. The essay is divided into three sections. The first uses a cultural history of plastic to identify popular cultural attitudes towards plastic and locate them in Pynchon's text. The second turns towards a closer reading of Gravity's Rainbow, examining the character Greta Erdmann and her relationship to plastic. The final section considers a second character, Tyrone Slothrop, and concludes that Pynchon's critique of plastic ends on a pessimistic note, positing only a limited possibility for meaningful resistance towards plastic and the material and psychological economies that it represents.</dim:field>
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   <dim:field mdschema="dc" element="title" lang="en_US">'I Heard Beauty Dying': The Cultural Critique of Plastic in Gravity's Rainbow</dim:field>
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   	&lt;Title>&amp;apos;I Heard Beauty Dying&amp;apos;: The Cultural Critique of Plastic in Gravity&amp;apos;s Rainbow&lt;/Title>
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    &lt;Keyword>Pynchon, plastic&lt;/Keyword>
   	&lt;Abstract>This essay attempts to get a grasp on Pynchon&amp;apos;s 700-plus page omnibus, Gravity&amp;apos;s Rainbow, by focusing on the development of a single motif in the novel: plastic. It argues that Pynchon takes 1960s and 1970s critiques of supply-driven consumer capitalism, of which plastic was a visible emblem, and makes them more emphatic by placing them into a fictionalized version of the prewar years and the 1940s. Looking backwards, and employing a creative license that allows him to attribute the rise of plastics technology and consumer capitalism to purposely evil entities (like his fictional versions of real-life corporations IG Farben and Shell Oil), Pynchon is able to deliver a narrative that locates the roots of contemporary problems in the technological and business innovations of the World War II era. In Gravity&amp;apos;s Rainbow, as in early-&amp;apos;70s America, plastic comes to signify for a suite of negative meanings, from environmental degradation, to an exploitative economic order, to a sadistic psychology in which the desire to achieve immortality results in the destruction and perversion of life itself. The essay is divided into three sections. The first uses a cultural history of plastic to identify popular cultural attitudes towards plastic and locate them in Pynchon&amp;apos;s text. The second turns towards a closer reading of Gravity&amp;apos;s Rainbow, examining the character Greta Erdmann and her relationship to plastic. The final section considers a second character, Tyrone Slothrop, and concludes that Pynchon&amp;apos;s critique of plastic ends on a pessimistic note, positing only a limited possibility for meaningful resistance towards plastic and the material and psychological economies that it represents.&lt;/Abstract>
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