2026-09-19T07:57:51Zhttps://ecommons.cornell.edu/server/oai/requestoai:ecommons.cornell.edu:1813/371012026-05-14T13:49:30Zcom_1813_57466com_1813_57353com_1813_11653com_1813_35col_1813_57468col_1813_47
Song, Liang
Kaiser, Harry Mason
Gomez, Miguel I.
2014-07-28T19:25:00Z
2019-05-26T06:00:28Z
2014-05-25
https://hdl.handle.net/1813/37101
8641199
This study examines the effectiveness of U.S. dairy export promotion programs on increasing foreign demand and enhancing producers' revenues. The analysis is based on two econometric models. An import demand equation based on panel data is derived to measure the responsiveness of U.S. dairy import demand in various countries to dairy export promotion. The Armington model is adopted to analyze both the short-run and long-run promotion effects on the market share. Then, the import demand model is used to simulate several in-sample scenarios involving alternative funding levels for export promotion to calculate average and marginal benefit-cost ratios for the programs. The results of this study indicate that the market development programs have increased the demand for U.S. dairy products in the foreign markets over the years, and they have generated an impressive positive return to producers for each dollar spent on promotion. It appears that market development programs were underfunded from a producer-welfare perspective unless the marginal rate of return on alternative uses of promotion was high.
en_US
Market Development Program
Dairy Products
Export
The Effectiveness Of Market Development Programs For U.S. Dairy Products
dissertation or thesis
application/pdf
Agricultural Economics
Cornell University
Master of Science
M.S., Agricultural Economics
Publication
Applied Economics and Management MS Theses
Cornell Theses and Dissertations
Song, Liang
47601f18-d3de-4171-9187-8e5283cf3a8f
5893a6ea-7af3-41d7-abc6-04bcd26ab5df
open.access
open.access
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<Abstract>This study examines the effectiveness of U.S. dairy export promotion programs on increasing foreign demand and enhancing producers' revenues. The analysis is based on two econometric models. An import demand equation based on panel data is derived to measure the responsiveness of U.S. dairy import demand in various countries to dairy export promotion. The Armington model is adopted to analyze both the short-run and long-run promotion effects on the market share. Then, the import demand model is used to simulate several in-sample scenarios involving alternative funding levels for export promotion to calculate average and marginal benefit-cost ratios for the programs. The results of this study indicate that the market development programs have increased the demand for U.S. dairy products in the foreign markets over the years, and they have generated an impressive positive return to producers for each dollar spent on promotion. It appears that market development programs were underfunded from a producer-welfare perspective unless the marginal rate of return on alternative uses of promotion was high.</Abstract>
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