2026-09-19T04:15:14Zhttps://ecommons.cornell.edu/server/oai/requestoai:ecommons.cornell.edu:1813/1104102026-05-15T19:41:11Zcom_1813_57466com_1813_57353com_1813_11653com_1813_35col_1813_57468col_1813_47
Hu, Anna
Gomez, Miguel I.
Li, Jie
2021-12-20T20:34:27Z
2021-12-20T20:34:27Z
2021-08
ProQuest Submission ID: 11288
ProQuest Publication ID: 28712919
https://hdl.handle.net/1813/110410
https://doi.org/10.7298/8vdq-j049
15160290
43 pages
The New York Concord grape industry, the second-largest Concord grape producing statein the country, makes enormous contributions to the labor market and has huge economic impacts in the state. However, change of consumers’ preferences, decreasing consumption of carbohydrate-rich juice, and increasing supply of Concord grape, all have led to price declines of concord grape juice products. New processing technologies including High-pressured Processing and Pulsed Electric Field have been widely discussed to boost consumption of Concord grape juice. We conducted an online survey to investigate consumers’ willingness to pay designing a discrete choice model experiment. Mixed logit models and Latent-class logit models are used to estimate consumers’ willingness to pay toward different attributes including processing technology for the productions of Concord grape juice. We found that consumers tend to pay more for High-pressure processed juice. Among these novel technologies, high-pressure processed juice with Pulsed Electric Field receives the highest willingness-to-pay. This study provides useful suggestions for concord grape juice farmers and juice processors adopting novel processing technologies.
en
Consumer Willingness-to-pay for Concord Grape Juice Treated by High-pressure Processing and Pulsed Electric Field
dissertation or thesis
https://newcatalog.library.cornell.edu/catalog/15160290
application/pdf
Applied Economics and Management
Cornell University
Master of Science
M.S., Applied Economics and Management
https://hdl.handle.net/1813/59810
Publication
Applied Economics and Management MS Theses
Cornell Theses and Dissertations
Hu, Anna
47601f18-d3de-4171-9187-8e5283cf3a8f
5893a6ea-7af3-41d7-abc6-04bcd26ab5df
open.access
open.access
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<Abstract>The New York Concord grape industry, the second-largest Concord grape producing statein the country, makes enormous contributions to the labor market and has huge economic impacts in the state. However, change of consumers’ preferences, decreasing consumption of carbohydrate-rich juice, and increasing supply of Concord grape, all have led to price declines of concord grape juice products. New processing technologies including High-pressured Processing and Pulsed Electric Field have been widely discussed to boost consumption of Concord grape juice. We conducted an online survey to investigate consumers’ willingness to pay designing a discrete choice model experiment. Mixed logit models and Latent-class logit models are used to estimate consumers’ willingness to pay toward different attributes including processing technology for the productions of Concord grape juice. We found that consumers tend to pay more for High-pressure processed juice. Among these novel technologies, high-pressure processed juice with Pulsed Electric Field receives the highest willingness-to-pay. This study provides useful suggestions for concord grape juice farmers and juice processors adopting novel processing technologies.</Abstract>
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