214 Business and Public Administration Graduate School of Business and Public Administration Administration NBP Business Administration Program Core Courses NBP 500 Marketing Management NBP 501 Production and Operations Management NBP 502 Managerial Finance Edward G. Jordan, dean David A. Thomas, associate dean Edward T. Lewis, associate dean for external affairs Thomas J. Calo, assistant dean for placement James W. Schmotter, assistant dean for admissions and student affairs JoAnne E Kloppenburg, registrar and assistant director of admissions and student affairs Ann L. Calkins, director of external affairs Harriet A. Peters, assistant director of placement— Sloan Program Caroline Violette, director of administration, Public Administration Program The Graduate School of Business and Public Administration prepares men and women for managerial careers in private business, public service, and health care. The school offers course work in many disciplines to provide potential business, public, and health managers with an understanding of the complexities of the professional world in which they will operate and of the organizations of which they will become a part. A bachelor's degree or its equivalent is required for admission to the two-year program leading to the Master of Business Administration [M.B.A.], Master of Public Administration [M.P A.], or Master of Professional Studies (Hospital and Health Services Administration) [M RS. (H.H.S.A.)]. Students may also earn an M.B, A, with a concentration in public or health administration. Over half of the students have a background of undergraduate studies in arts and sciences and about one-quarter in engineering. One-half of the students begin their graduate training immediately after receiving their bachelor’s degrees and the remaining half following work experience. Combined degree programs allow highly qualified Cornell students to register in the school during their senior year, thereby earning a master's degree in less than the usual time. The doctoral program, administered through the Graduate School, provides an advanced and comprehensive education in administration, primarily for those who seek careers in teaching and research. More-detailed information about these programs is available in the Announcement of the Graduate School ot Business and Public Administration, obtainable from the Assistant Dean for Admissions and Student Affairs, Graduate School of Business and Public Administration, Malott Hall. NBP 503 Business Policy NBP 504 Introduction to the Business-Government Interface NBA Business Administration Elective Courses NBA 500 Intermediate Accounting NBA 501 Advanced Accounting NBA 502 Cost Accounting NBA 504 introduction to Taxation Affecting Business and Personal Decision Making NBA 505 Auditing NBA 506 Financial Information Evaluation NBA 507 Federal Income Tax NBA 508 Advanced Cost Accounting NBA 510 Law of Business Associations NBA 511 Advanced Business Law NBA 513 An Introduction to Estate Planning NBA 514 Financial Policy Decisions NBA 515 Economic Evaluation of Capital Investment Projects NBA 516 Investment Management NBA 517 Security Analysis NBA 518 Financial Markets and Institutions NBA 519 Seminar in Bank Management NBA 521 Finance Theory NBA 524 Options, Bonds, and Commodities NBA 525 Investment Banking NCC Common Core Courses NBA 541 Marketing Research NBA 542 Advertising Management NCC 500 Managerial Accounting NCC 501 Quantitative Methods for Management NCC 502 Economic Principles for Management NBA 544 Seminar in Marketing Planning: Topics and Cases NBA 545 Management of Marketing Intermediaries NCC 503 Introduction to Computer Programming NBA 546 Marketing Decision Analysis NCC 504 Introduction to Management information Systems NBA 547 Demand Analysis and Consumer Behavior NBA 548 Marketing Management of Industrial Products NBA 550 Special Topics in Marketing Management NBA 551 Topics in Consumer Behavior NBA 552 Seminar in Current Research in Marketing NBA 553 Product Planning NBA 559 Research Methods in Operations Management NBA 560 Production Management NBA 562 Business Logistics Management NBA 563 Policy Issues for the 80s NPP Public Administration Program Core Course NPP 500 Economic Foundations of Public Policy NPP 501 Public Financial Management NPP 502 Policy Considerations: The Business-Government Interface NPP 503 The Conduct of Public Affairs NPA Public Administration Elective Courses NPA 500 Urban Government Operations NPA 507 Integrative Seminar: Education for Public Management Program (Part I) NPA 508 Integrative Seminar: Education for Public Management Program (Part II) NPA 512 Seminar in Public Systems Analysis NPA 515 The Politics of Technical Decisions I NPA 516 The Politics of Technical Decisions II NPA 518 Public Affairs Colloquium NPA 520 Legal Process NPA 521 Energy and Public Policy NPA 522 Issues in Energy Policy NHP Hospital and Health Services Administration Program Core Course NHP 500 Introduction to Health Services NHA Hospital and Health Services Administration Program Elective Courses NHA 501 Hospital Strategic Planning NHA 502 Psychiatric Institutions: Administration and Practice NHA 503 Primary Health Care Services: Policy and Planning NHA 504 Legal Aspects of Hospital Administration Faculty Roster 215 NHA 505 Health Services Research and Evaluation NHA 506 Health Economics NHA 507 Health and Welfare Policy NHA 508 Introduction to HMOs NHA 509 Health Operations Management and Planning NHA 510 Seminar in Hospital Management NHA 511 Field Studies in Health Administration and Planning NHA 513 Long-Term Care Services: Policy and Planning NHA 514 Washington Health Policy Field Seminar NHA 515 Orientation to Tertiary Hospital Services NHA 516 Selected Topics in the Administration of Teaching Hospitals NHA 517 Introduction to Clinical Medicine: The Physician, the Hospital, and the Delivery of Medical Care NHA 518 Financial Management of Hospitals NHA 519 International Comparisons of Health Services NHA 520 Labor Relations in the Health Industry NHA 521 State Government Health Policy Seminar NCE Common Course Electives NCE 500 Fund Accounting NCE 504 The Political Economy in National and International Perspectives NCE 505 International Trade and Finance NCE 507 American Business Operations Abroad NCE 514 Administration of Agricultural and Rural Development NCE 523 Macroeconomic Theory and Policy NCE 526 Government Regulation of Business NCE 527 American Industry: Economic Analysis and Public Policy NCE 528 Topics in Managerial Economics NCE 540 Organizational Theory and Behavior NCE 541 Personnel Administration and Human Relations NCE 542 Processes and Techniques in Organizational Development NCE 547 Negotiations NCE 548 Behavioral Science and Managing NCE 549 Sociotechnical Issues in Office Automation NCE 551 Behavioral Decision Theory NCE 564 Applied Multivariate Analysis NCE 565 Applied Econometrics NCE 566 Management Science NCE 568 Computer-Based Modeling NCE 581 Management Writing NCE 582 Oral Communication NMI and NRE Research NMI 500-502 Directed Reading and Research NMI 510 Personal Computing Laboratory NRE 503 Advanced Capitol Market Theory NRE 504 Doctoral Seminar in Accounting NRE 505 Finance Workshop NRE 506 Doctoral Seminar in Monetary Economics NRE 507 Advanced Corporate Finance Theory NRE 508 Advanced Seminar in Banking and Financial Markets NRE 942 Social Psychology of Organizing Faculty Roster Ahlers, David M., Ph.D., Carnegie-Mellon U. Assoc. Prof., Management Battistella, Roger M., Ph D., U. of Michigan. Prof., Medical Care Organization Begun, James W., Ph.D., U. of North Carolina. Asst. Prof., Health Care Administration Bent, Fredrick I , Ph D., U. of Chicago. Assoc. Prof., Public Administration Bierman, Harold, Jr., Ph.D., U. of Michigan. Nicholas H. Noyes Professor of Business Administration, Business Administration Brooks, Earl, M.S., American U. Prof., Administration Bugliari, Joseph B., J.D., Cornell U. Prof., Agricultural and Business Law Dyckman, Thomas R., Ph.D., U. of Michigan. Ann Whitney Olin Professor of Accounting, Accounting Eastaugh, Steven R., Sc.D., Johns Hopkins U. Asst. Prof., Health Economics and Hospital Finance Elliott, John A., Ph.D., Cornell U. Asst. Prof., Accounting Flash, Edward S., Jr., Ph D., Cornell U. Assoc. Prof., Public Administration Gautschi, David A., Ph D., U. of California at Berkeley, Asst. Prof., Marketing Hass, Jerome E., Ph D., Carnegie-Mellon U. Prof., Managerial Economics and Finance Hilton, Ronald W., Ph.D., Ohio State U. Assoc. Prof., Accounting Jarrow, Robert A., Ph D., Massachusetts Inst, of Technology. Asst. Prof., Finance Jordan, Edward G., M B. A., Stanford U. Prof., Management Lind, Robert C., Ph.D., Stanford U. Prof., Economics and Public Administration Lodahl, Thomas M.pPh.D., U. of California at Berkeley. Prof., Administration McAdams, Alan K., Ph.D., Stanford U. Assoc. Prof., Managerial Economics McClain, John O., Ph.D., Yale U. Assoc. Prof., Quantitative Analysis Morse, Dale, Ph.D., Stanford U. Asst. Prof., Accounting O'Hara, Maureen, Ph.D., Northwestern U. Asst. Prof., Finance Oldfield, George S., Ph.D., U. of Pennsylvania. Assoc. Prof., Economics and Finance Ormancioglu, Levent, Ph.D., Northwestern U. Asst. Prof., Computer Management Rao, Vithala R., Ph.D., U. of Pennsylvania. Emerson Electric Company Professor of Marketing, Marketing/Quantitative Analysis Reece, Douglas K., Ph D., U. of California at Berkeley. Asst. Prof., Information Systems and Management Science Rudd, Andrew T, Ph.D., U, of California at Berkeley. Asst. Prof., Finance and Operations Research Sabavala, Darius J., Ph D., Columbia U. Asst. Prof., Marketing and Management Science Smidt, Seymour, Ph.D., U. of Chicago. Nicholas H. Noyes Professor of Economics and Finance, Managerial Economics Smiley, Robert H., Ph D., Stanford U. Assoc. Prof., Economics and Public Policy Swieringa, Robert J., Ph.D., U. of Illinois. Prof., Accounting Thaler, Richard H., Ph D., U. of Rochester. Assoc. Prof., Economics and Public Administration Thomas, David A., Ph.D., U. of Michigan. Prof., Accounting Thomas, L. Joseph, Ph.D., Yale U. Prof., Production and Quantitative Analysis Weick, Karl E., Ph.D., Ohio State U. Nicholas H. Noyes Professor of Organizational Behavior Psychology and Organizational Behavior. Weiss, Elliott N., Ph.D., U. of Pennsylvania. Asst. Prof., Operations Management Wittink, Dick R., Ph.D. Purdue U. Assoc. Prof., Marketing and Quantitative Methods Zahorik, Anthony J., Ph.D., Cornell U., Asst. Prof, of Marketing Lecturer Rosen, Charlotte, Ph.D., Cornell U. Lee., Management Communication Adjunct and Visiting Faculty Abelow, William J., J.D., Columbia U. Visiting Assoc. Prof., Labor Relations in the Health Industry Brown, Douglas R., Ph.D., Syracuse U. Coordinator, Health Services Development and Continuing Education Chester, Theodore E., C.B.E., J.D., U. of Manchester. Visiting Prof., Comparative Development in Health Services Crane, Robert M., M.B.A., Cornell U. Visiting Prof, of Health Policy Daly, Robert W., M.D. SUNY at Syracuse. Visiting Prof., Administrative Medicine Dotson, Arch T, Ph.D., Harvard U. Prof., Government Esman, Milton J., Ph.D., Princeton U. John S. Knight Professor of International Studies Kaplan, Eugene A., M.D., SUNY at Syracuse Upstate Medical Center. Visiting Prof., Administrative Medicine Kern, John E., M.RA., Cornell U. Visiting Prof., Health Policy and Planning LaCosta, Cosmo J., M.P. A., New York U. Visiting Prof., Hospital Administration L'ey, Allyn B., M D., Columbia U. Visiting Prof., Administrative Medicine Thompson, David D., M.D., Cornell U. Visiting Prof., Hospital Administration Yanni, Frederick, M.RA., Cornell U. Visiting Prof., H.M.O. Development and Management