From Bureaucracy to Enterprise? The Changing Jobs and Careers of Managers in Telecommunications Service Rosemary Batt Cornell University In response to technological change and product market deregulation, longstanding U.S. telecommunications firms are radically restructuring their business strategies and organizations to improve competitiveness. While the popular and business press as well as academic researchers have focused attention on the dramatic changes occurring in the collapse of industry boundaries, megamergers, and the rise of new strategic alliances, they have largely ignored how these structural changes are profoundly altering the employment and careers of employees. In the Bell operating companies, where bureaucracy is seen as the major obstacle to competitiveness, managerial workers have become a significant target of reform because they are equated with bureaucracy and historically comprised approximately a quarter of the workforce. This chapter analyzes how organizational restructuring is affecting managerial labor markets—the jobs, careers, and employment levels of line managers in Bell operating companies. It addresses a series of questions: How does organizational restructuring affect both employment levels and the nature of managerial work—the division of labor between the managerial and nonmanagerial workforce? How does it affect the career trajectories of lower and middle level managers? Are these changes leading to a loss of managerial power and a convergence in the working conditions of managerial and nonmanagerial workers? Or, conversely, do managers stand to gain from the flattening of hierarchies and devolution of decision making to lower organizational levels? Who wins and who loses in the process? Do new organizational cleavages and conflicts arise as a result? The chapter’s central argument is that a new vision of organization has taken hold—one that replaces “bureaucracy” with “enterprise.” This vision is found both in management and academic literature and in corporate offices. But the vision entails sharp contradictions that have unintended consequences: new cleavages between lower and middle level managers on the one hand, and top managers on the other. The new vision relies on two competing approaches to organizational reform. The first approach begins with human resources and relies heavily on decentralizing management to lower levels. It draws on ideas from organizational behavior, strategic human resources management and industrial relations, and total quality. It views competitive advantage as emanating from entrepreneurialism and innovation at the point of customer contact. According to this logic, lower and middle managers have new, dynamic roles to play; their jobs must be redesigned to give them more opportunities to be creative and more autonomy to make decisions to meet customer needs. Supportive human resources practices include training in new skills (human resources management, business, marketing) as well as incentives (career opportunities, employment security, compensation) to inspire organizational commitment. The approach attempts to simulate small business enterprise in large firms. The second approach begins with technology and engineering. It focuses on realizing scale economies through systemwide innovations. Organizational consolidations, new applications of technology, reengineering, and downsizing are all vehicles for enhancing efficiency and cutting costs. Rather than relying on decentralized discretion, this macro approach privileges the centralized decisions of top managers, consultants, and engineers—decisions that ripple through organizations to lower levels. Changes in the design of jobs and human resources practices flow as a consequence of new technologies and organizational restructuring. Because companies cannot make prior commitments to job enhancement or employment security, the two approaches are often in conflict. The central question is whether or how the two approaches can be reconciled. In the case of the former Bell system companies since divestiture in 1984, the second logic has dominated the first for at least two reasons. First, top management views bureaucracy as the most serious obstacle to competitiveness (in contrast to manufacturing firms that view mass production modes as relics to be discarded). Second, advances in new digital and fiber optic technologies allow companies to reap even greater scale economies than they have in the past. The integrated nature or “systemness” of the telecommunications services industry makes centralization and consolidation an attractive approach to industrial organization. These centralized approaches have undermined the entrepreneurial and job enhancing approach to quality service that total quality theorists and others advocate. Top management has created contradictions for lower and middle managers along several dimensions. First, while new performance systems evaluate middle managers on the basis of broad customer service measures, top managers are judged by shareholders on the basis of narrower financial criteria. Second, while middle managers now have greater authority and responsibility for meeting performance goals, they lack the necessary control over budgets and operational decisions needed to get the job done—control that “real entrepreneurs” or owners of small businesses have. Third, they have heavier workloads with fewer financial or promotional rewards. Fourth, while their new role re- quires increased discretionary effort, creativity, and commitment to the firm, firms have simultaneously decreased their long-term employment commitments to managers. In the past, the AT&T system created a seamless web of loyalty that rose through seven layers of management, with all employees unified around the goal of public service. In the present, the incentives and rewards for top management are at odds with those offered to lower level managers, who feel resentment and a sense of betrayal. This argument draws on evidence from extensive qualitative held research and quantitative data collection in several regional Bell operating companies. It uses the results of a comprehensive survey conducted in 1994 of 330 lower and middle level line managers in one operating company. The survey asked employees how work organization and human resources practices were changing and how these changes affected their jobs and careers. This chapter reviews the dominant literature that has shaped the corporate thinking on restructuring and briefly describes the telecommunications industry context—the way the old system worked and how and why it is crumbling under the weight of technological change, national deregulation, and globalization of markets. The chapter also examines how changes in business strategy and structure at the firm level are reshaping the employment levels, jobs, and careers of lower and middle level line managers. Theoretical Perspectives Two quite different views of the outcomes of corporate restructuring for managers have emerged in the last decade. On the one hand, the popular and business press provide numerous anecdotes of unemployed managers who are victims of corporate downsizing (Fisher, 1991; Cowan and Barron, 1992; Zachery, 1993). Researchers note the “collapse of internal labor markets” for managers and the growing similarity of employment conditions for managers and workers—for example, in the decline in managerial employment security. Researchers have also identified the loss of power and authority of supervisors when firms introduce employee participation or self-managing teams into production-level jobs (Klein, 1984; Schlesinger and Klein, 1987). On the other hand, the same press carries images of the new manager, the “product champion” and innovator: corporate restructuring gets rid of bureaucracy and frees up middle and lower level managers to be more entrepreneurial. Participatory management allows managers to gain from workers’ creativity; self- managed teams free up managers from administrative chores. These conflicting views also arise in different strands of the business school and academic literature. The arguments grow out of a rejection of bureaucratic organization and mass production as incongruent with global markets that demand low cost, high quality, reduced cycle time, flexibility, and innovation. The excellence literature, for example, argued for making all managers into entrepreneurs (Peters and Waterman, 1982; Peters and Austin, 1985; Peters, 1987). In stark contrast to the dominant literature of earlier periods that focused on top managers as the sole source of creativity and innovation (Barnard, 1946; Drucker, 1967; Mintzburg, 1973; Kotter, 1982), writers in the 1980s argued for loosely coupled organizations with “lean staff” that would create room for innovators across layers and departments of management. By recreating marketlike conditions inside large organizations, or “small in large organizations” (Drucker, 1988), managers would have greater incentives to initiate change and would take greater ownership over their productive units. The resource mobilization literature, spearheaded by Rosabeth Moss Kanter, went further in arguing that middle managers were the real source of innovation in large firms (1982a, 1982b, 1983). New managerial ladders could provide greater opportunities—a shift from narrow, functionally based careers to a variety of ways of making it to the top (Kanter, 1984). Another stream of literature, the strategic human resources management literature, called on management to link their business strategies and human resources strategies to improve performance (Tichy, Fombrun, and Devanna, 1982; Beer, et al, 1985; Dyer, ed., 1988). Business school faculty and management consultants emphasized performance-enhancing human resources policies (training, participation, and compensation) (e.g., Lawler, 1986). While the “control to commitment” strategy (Walton, 1985) originally focused more on the nonmanagerial workforce, the ideas apply equally to the treatment of managers as employees. Economists and compensation specialists developed a complementary argument in the “new economics of personnel” literature which called for “marketlike” pay systems in large firms to improve incentive structures. This involved reducing the percentage of fixed-base pay or salary while increasing at-risk pay and linking an individual’s pay to his or her contribution (pay-for-performance) (Gerhart, Milkovich, and Murray, 1992; Lazear, 1992; Shuster and Zingheim, 1992). Industrial relations scholars additionally pointed to the need for middle managers to stop fighting over grievances and to learn to negotiate with union leaders in joint productivity-enhancing committees. Where unions existed, there was a greater likelihood of successful and broad-based adoption of performanceenhancing innovations by the workforce if union leaders embraced the experiments (Kochan, Katz, and McKersie, 1986). Reengineering and macrorestructuring approaches, by contrast, called for systemwide analysis of work processes and the elimination of all redundant work, no matter what the consequences for jobs and human resources practices (Ham- mer and Champy, 1992). Some argue that these alternative approaches provide a basis for a unified new vision of organization—from a “bureaucratic culture” to an “enterprise culture” in the firm (Ray, 1986). But researchers have rarely examined the vision in light of empirical reality—the competing claims that alternate approaches to reform make on managerial employees. As argued above, the reality of this change is often contradictory and may be summarized as follows. First, there should be fewer managerial jobs and opportunities for promotion. Second, the jobs that remain should be more interesting and challenging. Third, the ones that remain should be more contingent on productivity and accountability, offering less income and employment security. The scant empirical literature on the changing nature of managerial jobs and careers also suggests mixed results for firms and managers (See Fulop, 1991 for a review) as well as wide variation in the outcomes (Heckscher, 1995). Managerial jobs maybe more interesting, but there are fewer of them, and they no longer carry implicit long-term contracts and employment or income security. For managers, some may benefit and rise quickly; others may lose their jobs; others may both benefit and lose along different dimensions of their jobs and careers—having more powerful but more stressful jobs, more challenging but less stable careers. The challenge for empirical research is to untangle how these themes play out for differently situated managers—in different industries, corporate settings, managerial levels, functional areas, and professional occupations—distinctions that have rarely been made in the managerial literature. Managerial Jobs in Telecommunications Services: 1950-1980 The AT&T bureaucracy and the managerial jobs that occupied it grew dramatically between 1950 and 1980. Managerial jobs grew in absolute numbers by 50% between 1950 and 1960, by 60% between 1960 and 1970, and by 47% between 1970 and 1980. By contrast, despite the overall expansion of the AT&T market, nonmanagerial jobs rose by only 4.6% in the first decade, 23% in the second, and 2.7% in the third. Automation eliminated low-skilled work. The proportion of managers in the total AT&T workforce grew from 13.5% in 1950 to 29.4% in 1980. The ratio of all managers to all nonmanagers at AT&T was 1:6.3 in 1950 and 1:2.4 in 1980. Table 3-1 compares the relative growth of managerial and nonmanagerial jobs. There are two probable explanations for this transformation. The most important concerns AT&T’s strategic response to increased regulatory oversight in the post-World War II period, which put pressure on the company to cut costs and reduce rates while expanding universal service. Regulators required detailed performance measurements and accountability. AT&T attempted to meet cost- minimization requirements through the logic of mass production: using electromechanical technology to reap scale economies, improve productivity, and lower costs in the provision of a high volume standardized product (voice transmission). But most jobs in telephone service were not susceptible to Taylorism or machine-pacing—only operator jobs were. By contrast, the network infrastructure or wireline required (and continues to require) a highly skilled and autonomous field staff; and the business office provided customized service through “universal service representatives” until the early 1980s. Those jobs that could not be machine-paced were heavily supervised, and this pattern is evident in the variation in spans of control for managers across occupational groups. In one representative Bell operating company, for example, by 1980 the ratio of first-line supervisors to workers was 1:6 in network crafts, 1:8-10 in customer services, and 1:20 in operator services. A second factor contributing to the increase in managers was the growth of independent unionism and the threat of strikes in the post-World War II period, which led AT&T to seek ways of shifting work out of the bargaining unit to staff managers or “subject matter experts; this strategy has accelerated in the postdivestiture period, according to trade unionists. Despite the growth in bureaucracy, productivity in telecommunications services (measured as employees per 10,000 access lines) grew by 5.9% per year between 1967 and 1988—over five times the average rate of 1.1% for the nonfarm business sector—and 10 times the rate of 0.8% in services (Waldstein, 1988, Table 4, U.S. Department of Labor, 1990:10-12). Managerial Jobs In contrast to the literature on managerial labor markets that views the flexible deployment of managers as a raison d’etre for their employment security (Oster- man, 1988), most management jobs in the Bell system were highly regimented and functionally specialized. They resembled much more the Taylorism of industrial labor markets than the breadth commonly associated with managerial or salaried labor markets. There were seven layers of management leading up to officers in the operating companies and at AT&T. The primary role of supervisors and managers was to monitor and enforce work discipline. Standard operating procedures set at the top created relatively nonthinking managerial jobs that required implementing policies down the chain of command, enforcing discipline, and funneling numbers back up. The top-down, command and control management style at AT&T has led several observers to compare it to the military. For example: AT&T is to the Bell System what a general staff is to an army, and AT&T seems somewhat proud of the parallel. A company writer calls the military-modeled general staff “the greatest contribution to the art of management” of the first half of the twentieth century; pridefully he notes that AT&T adapted for its own use many of the staff concepts developed by Frederick the Great, Von Steuben, and Napoleon. . . . A traffic manager in the smallest of Bell offices reports to the traffic manager directly above him in the next largest office area to district to regional to operating company and ultimately to 195 Broadway [“AT&T’s Pentagon”]—just as an Army G-l officer has counterpart from battalion level all the way up to the Defense Department. . . . (Goulden, 1968, p. 17) AT&T transfers men as freely among the operating companies as the U.S. Army does among its divisions (Goulden, 1968, p. 22). The military culture may also have been enhanced by AT&T’s frequent recruitment of veterans, a rich source of experienced people with radio, communications, and electronic skills. In addition, in the post-World War II period, management by numbers became the norm, and to many, an obsession. The Bell system measured the performance of managers as the aggregate of the performance of workers under them. If top management demanded better numbers, middle and lower managers felt squeezed and, in turn, pressured workers. Detailed measurement systems were at least in part a response to federal and state regulators who increasingly sought to gain control over rates and service quality. State public utility commissions (PUCs), for example, set performance standards for network operations, from the length of time to repair a service outage to safety standards required during routine installation and repair. Each functional department in the telephone companies developed its own system of record keeping and internal performance measures as demanded by the state PUCs, and these measures were unique to the functional specialization of the department. The company tended to emphasize quantitative measures or output per unit input—tasks per day for network crews or seconds per call or callwaiting time for operators or customer service representatives. But PUCs also emphasized quality and service—in network, for example, the repair of service within a 24-hour period. Moreover, in the telephone service industry, quantity and quality of service are closely linked because good service is timely service. In customer services, for example, average waiting time is a key indicator of service quality because customers place heavy emphasis on quick response in judging service quality As one long-time manager in the Bell system commented, . . the telephone company has always been obsessed with quality, probably too much so. For example, we used to require that a customer call be answered in two rings. That was our own internal measure, but maybe we didn’t really need that—and it was expensive.” The system of functionally specific measures reinforced separation and “turf” competition between managers in different departments. Maximizing efficiencies in one department, however, often undermined efficiencies in another. Maximizing tasks per day in network, for example, creates incentives for network craft workers to find quick fixes to problems; but such quick fixes may result in repeat calls for repair attendants and construction work to repair the deteriorated network. Functionally based measurement systems, therefore, created managers that were “efficiency-minded,” but narrow in perspective, and this often resulted in overall inefficiencies. As companies began to mechanize record keeping and measurement systems in the 1970s and 1980s, they simply computerized the inefficiencies in the old system. Because the PUCs were so important in setting rate structures and performance requirements, the telephone companies geared their managerial structure towards meeting the demands of the PUC. The state telephone company president held the most important political position as an official reporting to the PUC. Regulatory was viewed internally as playing a public relations role, massaging the interface between the telephone company and the members of the PUC as well as state politicians who periodically voted on rate hikes. AT&T’s concern for public image translated into a corporate emphasis on employee involvement in community service, such as for example, “The Pioneers,” which involved thousands of volunteers from Bell companies in community service activities. Employees were expected to play leadership roles in community organizations such as the Jaycees, and those who did so were looked on favorably for their leadership potential. A detailed account of AT&T’s attempts to manipulate public opinion in its favor traces the company policies to the 1910s and 1920s: Every employee in the Bell System is considered a potential public relations representative. Telephone company employees, as a class, are gracious and accommodating. This is no accident. The uniformity of behavior is the result of design. Employees are selected and trained by the company as public relations agents, because it is believed that through constant cultivation of public sympathy, telephone companies will have less trouble in getting increased rates and in opposing adverse legislation. (Danielian, 1939, p. 281)2 While this research captures the cynical side of AT&T’s manipulation of public perceptions, many employees took seriously their public service mission and participation in community affairs. For example, a study by Howard and Bray portrays telephone company managers as responsible public servants who took pride in their work. “Compared to managers in other organizations, they were more emotionally stable but less daring and more bound by rules. As managers of a government-controlled monopoly, they were less ‘dollar’ conscious in a proprietorship sense, but assumed social responsibility for the service the telephone business provided and had a real sense of obligation to the community” (Williams and Peterfreund, cited in Howard and Bray, 1988, p. 36). In a questionnaire administered by Howard and Bray, these managers consistently scored high in terms of their pride in their jobs and their overall job satisfaction (Howard and Bray, 1988, p. 132). Internal Labor Markets Internal labor markets in the Bell system—the formal and informal rules governing managers’ jobs and careers—reflected the company’s bureaucratic and functionally specialized organization. Career ladders were long and vertical. As early as 1910, AT&T began encouraging loyalty through “The American Plan,” (company-paid pensions, sickness and disability benefits, employee stock options, and an organization of retired and long-service employees). The company had seniority-based benefits and career ladders filled almost exclusively from within by the 1920s (Schacht, 1985, p. 35-36). The Bell System recruited first level supervisors either from the rank and file or from the external labor market. Management positions above first level were filled exclusively from within. Managers received considerable training, much of which was designed to socially and psychologically separate them from workers. Those promoted from within were particularly encouraged to break all social ties with former coworkers. A former AT&T employee noted that people came into the system at a young age, received “heavy socialization” into their managerial role, and lost a sense of themselves in a system that demanded “total selfless loyalty.”3 Workers who were promoted from the ranks had at least a high school education and could expect to rise to lower or middle level management in their respective functional specialties: male network craft, female office workers in the business office or operator services. External recruits were usually college- educated, and tended to be placed in positions dispersed throughout the organization (Plant, Commercial, Engineering, Accounting, Traffic). They were ex- pected to climb higher, and a select group was “fast-tracked” and chosen to be groomed for top management, which involved assignments across departments plus midcareer training or executive development courses. The Bell System provided generous educational allowances and tuition aid for college courses and beyond, and many employees availed themselves of these opportunities in order to gain promotions. In their longitudinal study of AT&T, managers Howard and Bray (1988) document the advancement of college- and non-college-educated males through management ranks from 1956 to 1976. The modal level of achievement for noncollege-educated managers was a level two management position, while that of college-educated managers was level three. In Howard and Bray’s sample of 422 managers (274 college and 148 non-college-educated), between 5% and 10% of non-college-educated workers were promoted each year (depending on the year). By contrast, between 15% and 25% of college-educated managers received promotions in the same period (Howard and Bray 1988, p. 128-129). Most careers in the Bell system, however, did not resemble a professional development track. Workers were promoted from within because as supervisors, they had an intimate knowledge of the technology and job requirements—of which standard operating procedures were important, for example, and which were obstacles to getting the job done. Most managers capitalized on job specific formal and informal knowledge, living out their careers in the same department or subdepartment. In this setting, informal sponsorship or paternalism was extremely important for ensuring movement up the ranks. If a subordinate was particularly skilled and reliable, this sponsorship not only facilitated upward movement, but discouraged lateral mobility. Some employees say that “good performers” were penalized and became “stuck” because superiors depended on them. What is significant about this portrait is that once divestiture and downsizing began, managers with long histories in the Bell system and deep, functionally specific knowledge had few occupational alternatives outside of the system. The skills and knowledge accrued in a Bell system “career” were not portable. Those who left the system often retired and/or retrained for entirely new occupations. In summary, managerial lives in the Bell system were a mixed blessing. Jobs were regimented and relatively uncreative, but had an important public service mission. The system clearly created middle-class jobs and management opportunities that otherwise would not have been available for a population dispersed in small towns, cities, and rural areas across the country. The system provided lifetime employment security unlike that provided by other large corporations because AT&T had a guaranteed rate of return and was not seriously affected by business cycle fluctuations. Technology Change, Deregulation, and Restructuring: 1980-1994 At divestiture in 1984, the Modified Final Judgement (MFJ) allowed AT&T to participate in deregulated equipment and long distance markets, but divested AT&T of its 22 local telephone companies that were consolidated into the current seven regional Bell operating companies (RBOCs) and that retained their monopoly position in local services. AT&T downsized rapidly, eliminating over one- third of its domestic workforce in the first six years following divestiture but expanding the relative proportion of managers to 54% (Keefe and Batt, 1996). It restructured into business units based on market segments, invested heavily in new digital technologies, and began implementing total quality management. Employee morale plummeted (Keefe and Batt, 1996). The regional Bell companies moved more slowly, reducing the workforce by attrition, and investing in those unregulated markets that the MFJ allowed—such as information services, cellular, and international services. Cost pressures on phone companies increased from the late 1980s on, however, as local access carriers (LACs) such as Metrofiber and Teleport constructed local fiber loops in metropolitan areas and skimmed the more lucrative business customers. Large institutions, such as schools, hospitals, universities, and utilities, developed their own private networks and reduced reliance on phone companies. And cable companies, wired to roughly 65% of households nationally, were perched to enter the local residential market as soon as legislation permitted. The anticipated deregulation of local services in the 1990s led the RBOCs to accelerate their efforts to cut costs through consolidations, downsizing, and reengineering of business processes. The 1996 Telecommunications Act deregulated all markets, so that long distance companies, cable companies, and other carriers could provide local services and the Bell companies could enter long distance. The resulting changes in business strategy and structure in the regional Bell companies are summarized and presented in Table 3-2. First, companies shifted from a public service mission shaped by engineers and regulators to a sales- maximizing mentality shaped by finance and marketing departments, and oriented toward Wall Street. Second they shifted from a standardized high-volume product market (voice) to a differentiated product market (voice, enhanced services such as voice messaging, data, video, image). To support this shift, they invested heavily in fiber cable and broadband integrated services digital networks (ISDN) to allow them to carry high speed data, voice, video, and imaging and remain technologically competitive. To respond to new competitive conditions, Bell operating companies developed organizational strategies that have the unintended consequence of sending contradictory messages to employees. On the one hand, micro level experiments are designed to increase employee participation and decentralize decision making so that employees can improve customer service. On the other hand, macro strategies that centralize decision making, streamline the organization, and reduce costs dominate and often undermine local initiatives. While companies reengineer and downsize to eliminate bureaucracy, they request increased employee commitment and discretionary effort to enhance service quality. Managers on the regulated side complain that they are asked to do more with less, while they observe companies shifting resources to expand their activities in lucrative nonregulated markets such as information services, cellular, and international services. Similarly, companies are centralizing some functions while decentralizing others. On the side of centralization, companies are taking advantage of scale economies to consolidate and standardize operations at the regional level (from what was the state or local telephone level). Additionally, they have created regional business units defined by market segment (residential, small business, large business). The difficulty with the business unit structure in telecommunications is that the network infrastructure serves all segments; critical decisions regarding choice of technology and operational standards that would be controlled by the business unit in most other industries are under a separate regional entity because of the “systemness” or integrated nature of the network. At the same time that companies have created regional corporate entities and regional business units defined by market segment, they are attempting to decentralize decisions regarding customer service, quality, and work organization to the local or “district” level (analogous to a plant in manufacturing). This idea comes from quality and excellence theorists that “empowering” managers to “get close to the customer” is the key to continuous improvement in service quality. In summary, the direction of change is to hollow out the old state telephone companies, with key operational decisions shifting either up to the regional corporate or business unit entity or down to the “district” or local managerial level. This has created tensions between local and regional, lower and top level managers over operational decisions. Implications for Managerial Jobs The implications of these changes in business strategy and structure for lower and middle level managers can best be understood through a detailed study of one representative Bell operating company that draws on qualitative and survey data. Since the early 1980s, this company like other Bell companies began experimenting with participatory management practices, beginning with the union- management Quality of Worklife (QWL) program in 1980 that sought to do away with AT&T’s traditional military command and control approach. The changes for managers stressed new behaviors rather than new skills in the technical sense of the term. Management training emphasized a “softer” approach, listening rather than dictating skills. Managers had to learn to discuss and negotiate with employees and union leaders over problems as they arose, rather than only in the context of grievances. In the course of the 1980s, the QWL program grew and gave way to more extensive employee involvement, and later a total quality program in which lower-level managers tapped the ideas of workers to improve customer service. In the mid-1980s, the company began experimenting with the use of self-managed teams (SMTs) as a next step in managers “letting-go;” where teams were introduced, a first-line supervisor now had the role of “coach” and was supposed to lead rather than command, inspire rather than demand obedience. At the same time that participatory experiments were occurring, the company was centralizing, consolidating, and downsizing. Between 1984 and 1990 the company consolidated the old telephone companies into one regional entity, merging executive positions, human resources, regulatory, labor relations, and finance into one corporate organization and standardizing the network technology across the region. Overall workforce reductions of 25% occurred through attrition and an early retirement buyout for managers. Serious efforts to cut the managerial force began in the 1990s, leading to a reduction of 23.5% of managers by 1993. Approximately 50% left through early retirement buyouts, another 40% through transfers to other subsidiaries, and another 10% by other programs to provide early exit or extended leaves. These voluntary reductions rippled through the organization, leaving random holes in staffing levels. While the company surpassed its goal for reducing management ranks, at least some managerial positions were subsequently refilled by promoting non- managerial workers into lower-level management positions. By 1993, when top management decided that downsizing was not occurring at a quick enough pace (line and staff managers still comprised 24.5% of the workforce, and the ratio of first-line supervisors to workers was 1:5.9), the company announced an across- the-board 10% downsizing, forcing involuntary separations among managers and attrition among nonmanagers. At least one out of seven management levels was to be eliminated. The forced reductions broke with the company’s tradition of employment security and sent shock waves through the organization. The company announced an additional downsizing in 1995—96. Across the Bell companies, interest in self-managed teams has often focused on their importance as a vehicle for downsizing. With roughly 50% of management staff at the first-line supervisor level, companies view self-managed teams as vehicle for dramatically cutting indirect labor costs. Managers in different companies have expressed similar experiences: “We lost so many management jobs that they backed into it [SMTs]”; or “This experiment [SMTs] was viewed as ‘my toy.’ Now that we’re downsizing, it’s being taken seriously.” In another company, a network supervisor said the objective was “. . . increased span of control. Traditionally in my area it was 1:5. The company wants to go to 1:30. There’s no way to supervise this many, so the duties of the supervisor have to change.” The change to self-managed teams is also facilitated through new technologies that electronically monitor the flow of work. This is true not only in services where information systems track the call handling of operators and customer service representatives, but in network where handheld computers now allow field technicians to record work as they complete it. Supervisors who have learned to become coaches appear to like the job better because they are freed up to get out in the field more and do less paperwork. Because their work involves more coordination and less direct disciplining and supervision, their jobs look more like those of middle managers, and in this sense they are enhanced. By contrast, first-line supervisors who continue with traditional responsibilities express frustration over their jobs because administrative tasks are heavy and downsizing has led workloads to increase. A company- sponsored survey of network supervisors found that only one-third of respondents were satisfied with their jobs; another one-third said they would return to craft jobs if given the opportunity. But even among supervisors who have at least some self-managed teams under their jurisdiction, the workloads appear daunting. According to one such supervisor, “My span of control has tripled ... I work 14 hours a day, five days a week. . . . I’m fully accountable if anything goes wrong. Supervisors now spend 60% of their time doing paperwork. High stress. Performance is slipping some. We used to make two or three visits a day to each worker. You’d go out and find out how he’s doing. Now I see each worker once a week.” The company in this case study used the experience from self-managed teams to redesign supervisors’ jobs and reduce their administrative work from roughly 60% of their time to 10%. Under the piloted job redesign, coaches would spend 50% of their time in the held training and developing workers. The job redesign was not implemented, however, because of more macrolevel organizational restructuring. In the survey conducted for this study, despite the fact that SMTs are clearly equated with fewer supervisor jobs, there was surprisingly broad-based support for the idea.4 Sixty-eight percent of all network managers and 85% of customer services managers supported their use. Moreover, the support was higher among hrstline supervisors (71%) who, according to conventional literature should have the most to lose, than middle managers (57%).5 Regardless of whether managers had direct experience with these teams or not, approximately three-quarters saw the benefit to teams in the increased cooperation and sense of ownership over work that members have. For middle level managers responsible for local or district level operations, the company used total quality concepts to create small, cross-functional business units known as “district operations councils,” in contrast to the past when middle managers had little discretion and reported through department hierarchies to state-level officials. The district operations councils, local geographic units established at divestiture and made up of local managers from different departments, had functioned in the 1980s primarily as vehicles for public relations, employee involvement in community affairs, and the telephone company’s interface with the regulatory environment. Local managers maintained departmental turf and interacted little beyond monthly council meetings. Under the total quality program, the new role for the district operations councils is to improve service quality, maximize revenues, and control costs. Legislative and regulatory concerns became secondary; coordination of community activities was discontinued. Councils took responsibility for initiating quality action teams to solve particular problems or initiate workplace innovations such as self-managed teams. Newly revised customer service reports provided data at the local level, rather than at the state level as had previously occurred. While the district operations councils still do not constitute profit centers, they come much closer to the concept of cost centers than historically. Conceptually, this reform represents a change not only from centralized to decentralized, and functional to more collaborative ways of operating, but from a focus on public service to individual customer service, from actions such as community service that present the collective face of the company, to actions designed to respond to individual customer service requirements or complaints. For middle managers, this requires a shift in skills away from the regulatory environment and toward business, marketing, and human resources management. More importantly, some managers believe the new mission runs counter to the moral and ethical principles on which their public service careers were built. This reaction was evident in qualitative interviews with managers as well as in their survey responses; for example, while 86% of all managers said their work gave them a sense of accomplishment, only 40% agreed with top management’s strategic direction for the company; and only 29% said that their values were similar to those of the company. Another dimension of change was the inclusion of local union presidents in the district operations councils. In order to gain union support for the quality program, top management negotiated a multitiered partnership structure with the regional union leadership, and then mandated that all middle managers should work with their local union counterparts. This design was to overcome the historic problem that one top manager described, “We always seem to jump over the middle manager.” While some local presidents had begun participating in that portion of the council meetings pertaining to the joint Quality of Worklife program, the new mandate was for them to participate in the regular monthly business meetings of the district council. The responses of middle and lower level managers to survey questions concerning the changing nature of their jobs and skills is consistent with much of the above description of organizational change6 (see Table 3-3). The overall picture that emerges from survey data is of managers in the midst of a transition to a more decentralized and participatory culture along some dimensions of work, but constrained and frustrated by top management decisions with respect to cost cutting and downsizing. Ninety-three percent of all managers said the skills needed for their jobs were changing, but the kinds of new skills varied significantly by managerial level. Over 60% of lower-level managers in customer services cited technical (computer) skills as the most important new ones, whereas 75% of middle managers cited “soft” skills in leadership, general management, quality, and labor relations. The pattern was similar but less pronounced in network, where 53% of lower managers ranked new technical skills in first place and 60% of middle managers ranked soft skills as the critical new ones.7 With respect to the decentralization of decision making, the evidence shows that middle and lower level managers are experiencing more discretion, but diffusion is uneven. On the one hand, over 55% of all managers said that their discretion to make decisions to meet customer needs had increased in the last two years; and consistent with this pattern, a substantial minority (47% of network and 42% of customer services) said that the amount of supervision they receive had decreased in the same period. On the other hand, a majority (53%) also said that bureaucratic rules and procedures continued frequently to obstruct their ability to meet customer needs. Moreover, with respect to changes in control over tasks and work pace, responses were relatively evenly divided between those who experienced greater control, less control, and no change. Surprisingly, however, and contrary to the image that exists of managers in a large bureaucracy with little discretion over their jobs, 59% of all managers said they had complete or “a lot” of control over the tasks, procedures, and pace of their work, and these responses did not vary significantly by department. This is surprising because historically customer service jobs are viewed as more con strained and easily regulated than network jobs that are more widely decentralized and require flexibility to respond to the local outside network environment. While this difference may exist among frontline workers, it does not seem to carry over into lower and middle level managerial jobs. The evolution of a more participatory culture is also evident: three-quarters of the managers surveyed had participated in at least one form of collaborative or problem-solving team: quality action, QWL, cross-functional, or problem-solving team; 10% had participated in all four. Participation, however, increased by management level, even after controlling for tenure. In other words, although there is a growing collaborative or participative culture, it is more available to those higher up in management. These patterns did not vary significantly by department. The differences in participation rates across levels of management are reflected in different levels of satisfaction expressed by managers concerning their involvement in decision making: whereas 72% of middle managers in network were satisfied with their participation, only 55% of lower managers were satisfied. The pattern is similar in customer services, although the overall rates of satisfaction are higher. In sum, managers show great interest in increased decision-making responsibility. They are also highly supportive of the new partnership with the union, contrary to the conventional wisdom concerning middle management resistance to labor-management participation. Ninety-two percent of all managers said they supported union participation in total quality, 86% said it was critical to the success of total quality, and 75% said it was necessary for the success of self- managed teams. Over 90% of district managers said that local union presidents participated in monthly district council meetings; and 53% also invited them to regular staff meetings. Among middle-level managers at the district level, evidence of increased discretion is mixed. On the one hand, they indicate they have considerable (complete or a lot of) control over decisions regarding quality (82%), human resources practices such as training beyond what is required by the company (64%), and industrial relations (76%). A majority (60%) say that their control over quality has increased over the last two years, and a substantial minority (47%) also note an increase in their authority over labor relations matters. On the other hand, in network where district-level managers are responsible for managing their capital budget, the majority (57%) say they have only some or little control over these budgets and 57% say that this control has declined in the last two years. Many of these managers experienced cuts in their capital and training budgets in 1993 and 1994. Some are resentful and view their budget cuts as financing investments on the nonregulated side of the business. For the majority of managers at all levels, downsizing has had a significant effect on workloads and staffing levels. Ninety-three percent of all managers said their workload had increased over the last two years, and this response did not vary significantly by department or managerial level. Sixty-three percent of all managers (68% of network and 52% of customer services) said they worked 10 hours or more each day, and over 60% said they had more overtime or take-home work than they wanted. Sixty percent (64% in network and 51% in customer services) said they were always or quite frequently understaffed. These higher workloads are reflected in increased spans of control. Seventy-two percent of all managers say that their span of control has increased, with a significantly greater percentage (82%) in customer services than in network (67%). Almost 40% of those with enlarged spans of control now supervise 3 to 5 additional workers; another 37% manage between 6 and 15 additional workers. Traditionally, the standard size of work groups in network was 6 workers, and in customer services, 10 (see Table 3-4). Changing Internal Labor Markets Downsizing has also, at least during this period of transition, reduced overall mobility throughout management. Although job ladders on paper have not changed, movement has halted. In 1990, for example, approximately 5% of managers were promoted to higher pay grades, a fraction of what existed in the 1950s through 1970s when Howard and Bray did their study. Moreover, approximately the same number of managers were promoted in 1990 as in 1991-93 combined; and the very small number of new managers hired from the outside in 1990 was still over twice the combined total of new hires for 1991-93. Gender- based occupational segregation has historically reduced lateral mobility and continues to do so: while 31% of the managers in the sample were female, they were concentrated in customer services (71% female) and underrepresented in network (14%). Interviews with managers indicate that downsizing also reduces requests for lateral transfers: managers don’t want to risk losing their “sponsorship” and joining a new department where they will be the new person, a relative unknown to a new supervisor who will evaluate them. Interviewees also related stories of managers reluctant to take advantage of opportunities for midcareer educational programs or international experience for fear that (“out of sight, out of mind”) their departments would have learned that they were dispensable, their jobs would have been eliminated, and they would face less attractive job prospects or the necessity to relocate in order to have a job at all. In response to survey questions, 92% of managers said job security had decreased, 89% said that opportunities for promotion had declined, 80% said that opportunities for mobility had decreased. A large minority (38%) said they had had to relocate in the past three years as a result of organizational restructuring. Finally, the company introduced a new managerial performance evaluation and compensation system that ties jobs more closely to external market conditions and links pay to performance. It reduces managerial job classifications from 3,600 to 2,000, largely by eliminating departmental distinctions and creating short descriptions of broad responsibilities rather than detailed lists of specific tasks. The new compensation plan shifts from a salary-based plan built around internal equity to a variable-based system linked more closely to the external market. Rather than moving to broadbanding with a number of gradations in each band, the company expanded the number of pay grades from eight to 15, a change that allows the company to more accurately link internal rates with external variation. To promote pay-for-performance, the company moved from more or less across-the-board increases to a forced distribution system. In the past, virtually all managers received a top rating in a three-point scale and, therefore, gained the maximum amount in annual pay raises available. Under the new system, managers receive between 80% and 120% of their grade, but a forced distribution means that supervisors will be forced to differentiate more between high and low performers among their subordinates. In addition, 10% of salary continues to be at risk (an innovation since divestiture), with group payouts dependent on financial and service performance. In summary, managers show mixed reactions to the dramatic changes in their jobs and careers. While they like their jobs and the opportunity for greater participation in decision making, they are highly dissatisfied with opportunities for advancement and corporate leadership more generally. Whereas less than 20% are satisfied with their employment security or opportunities for advancement, 78% are satisfied with their jobs and 68% with their participation in decisions. They appear to be a hard-working and reliable workforce. Eighty-four percent reported having zero absences in 1993. Most score high on commitment variables: 61% say they are willing to work harder for the company, 60% say they are proud to work for the company, and 56% say they are loyal. By contrast, they see a gap between themselves and top management. Only 31% agree with top management’s resource allocation decisions, only 29% believe top management is committed to quality, and only 19% think that top management considers employee interests in making organizational decisions. In other words, while they feel committed to the organization, they are critical of top management’s commitment to them (see Table 3-5). Conclusions: Implications for Internal Labor Market Theory Managers in the old Bell system grew up in internal labor markets that closely resembled the classic industrial ladders described by Doeringer and Piore (1971). Companies are in the midst of redefining those markets to simulate external market like conditions in an enterprise culture. A useful framework for comparing the past and future models is along four critical dimensions: job definition, deployment, employment security, and wage rules (Osterman, 1987, 1988). This comparison is outlined in Table 3-6. In the past, jobs were defined narrowly and functionally; managers had a small span of control and limited discretion. Technical skills were emphasized, and lower and middle level managerial jobs focused heavily on monitoring workers and reporting up the chain of command. A commitment to internal recruitment shaped deployment strategies, and vertical mobility was high: nonmanagerial workers could aspire to lower and middle level positions; college-educated recruits to first-level supervisory positions could count on long careers in middle and top management. Company-provided training was of high quality, and company-paid tuition supported college education for managerial advancement. Wages and benefits were generous. Under the new system, lower and middle level managerial jobs are broader, focused on providing quality service, and intended to involve more crossfunctional collaboration. Spans of control are double or triple what they were in the past, allowing managers less time for traditional supervisory tasks. While self- managed teams absorb some supervisory functions, electronic tracking replaces manual reporting. The evolution to a new coordinating or coaching role has been identified as a significant change by researchers studying firstline supervisors in other contexts (Manz and Sims, 1987; Schlesinger and Klein, 1987; Klein, 1988). In this sense, the job of first-line supervisors stands to be enhanced, but the ranks will be pared down. For middle managers, greater discretion is occurring in some areas (notably in customer service, quality, human resources management, and industrial relations), but not others (control over resource allocation). Training systems for managers, already quite developed and well funded in the old Bell system, do not appear to be undergoing dramatic change. Changes appear to be more in the thrust of training in new areas such as knowledge of business, marketing, and the industry; and management and leadership skills. There are much greater changes in deployment: in the greater use of external recruitment for middle and upper management positions and in the decline in vertical mobility. While the notion exists that more lateral mobility will occur across the organization, current downsizing has dampened most movement overall, and it is unclear how long this will continue. The radical departure from the past is in what may be termed “forced lateral movement”—either due to consolidations and relocations of offices or transfers to other nonregulated growth subsidiaries as a means of ensuring continued employment. Continuity with the past exists in continued high levels of occupational segregation by gender. Employment security is now contingent on skill and performance- wage rules cream variable rather than fixed pay and income security. What is the significance of these changes for firms and managers? Do these new practices achieve the goal of creating an enterprise culture that is more suited to new competitive markets? The long, vertical career ladders of the past created two central benefits: first, they preserved the skill base in the industry through continuity in the training and development of technicians and professionals; second, they built loyalty and commitment through job and income security. They sacrificed creativity and breadth. Companies are attempting to undo the worst excesses of bureaucratic behavior by altering internal labor market rules to favor an enterprise culture. While gaining participation they may be losing the goodwill of managers. One of the effects of the new enterprise culture is to create a new cleavage— between lower and middle managers on the one hand and top management on the other. Other researchers have noted the contradiction in constraints imposed by top management in the context of also promoting “entrepreneurialism" (Donaldson, 1985). Researchers studying the restructuring of British Telecom also found evidence of this contradiction: the devolution of authority to middle managers turned out to be more rhetoric than reality and created high expectations among middle managers who were subsequently demoralized when the reality turned out to be far less than that promised (Colling and Ferner, 1992). Middle managers in the old Bell system companies talk openly of their resentment toward top management—who on the one hand ask middle managers to be more committed and creative than ever in improving quality and customer service; but on the other hand, who cut the resources needed for these managers to accomplish this goal. On the one hand, middle managers say they are told they have new power to make quality improvements in work processes; on the other hand, companywide reengineering teams announce process changes without the input of middle and lower managers. On the one hand, middle managers are told to create an ongoing learning organization; on the other hand, they have no certainty that they will lead those organizations in the near future. The extent to which these contradictions undermine quality improvements or firm competitiveness remains to be seen, as does the extent of change in internal labor markets that actually occurs. While company policies governing internal labor markets have changed, actual changes in practice are lagging. The regional Bell companies, for example, have been slow to implement forced separations even when they have been officially announced. While external recruitment is occurring to a greater extent than in the past, these companies will maintain a strong commitment to internal promotions. While new performance management systems have been announced, the systems of the past were intended to differentiate “higher” and “lower” performing employees, but as implemented did not. Changes in job design and human resources policies are difficult to implement because their implementation often depends on managers who stand to lose in the process. Thus, this study captures organizations in the midst of transition, but the end point is still unclear; and it may fall far short of the lean and nimble entrepreneurial player that is envisioned in current management theory. Notes This chapter was prepared for the Conference on the Changing Careers of Managers, Sloan School, MIT, July 20-21, 1994. 1. Interview with labor relations manager, regional Bell operating company, August 11, 1993. 2. Company-paid dues to such organizations totaled $4.8 million between 1924 and 1935 (Danielian, 1939, p. 284). In a speech at a Bell system conference in 1921, for example, then president of AT&T Thayer stated: “Membership in such organizations as the United States Chamber of Commerce, National Labor Organizations and National Farmers Organizations, etc., local Chambers of Commerce, Rotary Clubs, etc., and civic organiza- tions of every description, improvement societies, neighborhood groups, church clubs, consumers’ leagues, etc. afford unusual opportunities for establishing contacts with the leaders in general public activities and those who are molding public sentiment” (Danielian, 1939, p. 285-286). 3. Jeff Keefe, personal communication, August 15, 1994. 4. It should be noted that this survey was conducted in 1994 when “involuntary separations” of managers had been announced, but not yet implemented. Anecdotal evidence in 1996, with the company in the midst of major downsizing and reorganization, suggests that managers’ attitudes have deteriorated significantly. 5. Comparing managers who do and do not have direct experience with self- managed teams, 90% of those with experience supported their use; but even among those without experience, 51% favored them. Asked directly whether self-managed teams undermine the authority of firstline supervisors, 70% of those with experience said rarely or never, compared to 45% of the managers of traditional groups. 6. The data in Tables 3-3, 3-4, and 3-5 consist of 331 line managers in two core departments—network and customer services. About two-thirds of the respondents are from network and one-third from customer services, reflecting the relative size of the workforce in each of these departments. 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