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Cases in Innovative Practices in Hospitality and Related Services: Set 1

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dc.contributor.authorSiguaw, Judy D.B.A.
dc.contributor.authorEnz, Cathy A.
dc.contributor.authorKimes, Sheryl E.
dc.contributor.authorVerma, Rohit
dc.contributor.authorWalsh, Kate
dc.date.accessioned2020-09-10T15:27:24Z
dc.date.available2020-09-10T15:27:24Z
dc.date.issued2009-11-01
dc.description.abstractThe first ten of a total of fifty cases of hospitality innovators presents a diverse group of concepts and companies, all of which have used novel thinking to meet marketplace needs, regardless of whether those needs are newly identified or longstanding. Although most of the innovations have been made possible by relatively new technology, all of them rest on a core concept of focusing on customers’ desires. Whether the innovations were developed by extending existing concepts or through discontinuous inspiration, they have been generally accepted by customers. The implications and lessons from these ten cases, Aqua by Grandstand, Brand Karma, Capella Hotels & Resorts, EnTrip, Hotels.com Visualiser, Luggage Club, Royal Plaza on Scots, Tastings, Tune Hotels, and VisitBritain.com, are valuable for all segments of the hospitality industry.
dc.description.legacydownloadsSiguaw_202009_20Cases_20in_20innovative_20Set_201.pdf: 964 downloads, before Aug. 1, 2020.
dc.identifier.other6535298
dc.identifier.urihttps://hdl.handle.net/1813/71124
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher
dc.subjecthospitality
dc.subjectcase studies
dc.subjectinnovations
dc.subjectAqua by Grandstand
dc.subjectBrand Karma
dc.subjectCapella Hotels & Resorts
dc.subjectEnTrip
dc.subjectHotels.com Visualiser
dc.subjectLuggage Club
dc.subjectRoyal Plaza on Scotts
dc.subjectTastings
dc.subjectTune Hotels
dc.subjectVisitBritain.com
dc.titleCases in Innovative Practices in Hospitality and Related Services: Set 1
dc.typearticle
local.authorAffiliationEnz, Cathy A.: cae4@cornell.edu Cornell University
local.authorAffiliationKimes, Sheryl E.: sek6@cornell.edu Cornell University
local.authorAffiliationVerma, Rohit: rv54@cornell.edu Cornell University
local.authorAffiliationWalsh, Kate: kmw33@cornell.edu Cornell University

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