What Metrics and Frameworks Best Calculate the ROI of Corporate Social Responsibility Activities in the Services Industry?
Loading...
No Access Until
Permanent Link(s)
Other Titles
Author(s)
Abstract
Studies suggest that investment in CSR activities can increase product and company credibility, improve employee retention and attraction, and help cultivate customer relationships. Multiple measurement tools and scorecards have been developed to capture how corporate citizenship differentiates a firm economically. To explain which qualitative variables should be quantified, the methodologies of three metrics and frameworks are compared to assess which metrics provide the most accurate cost-benefit analysis on CSR activities.
Journal / Series
Volume & Issue
Description
Sponsorship
Date Issued
2016-04-01
Publisher
Keywords
metrics; big data; return on investment; CSR; corporate social responsibility; service industry; analytics; HR; human resources
Location
Effective Date
Expiration Date
Sector
Employer
Union
Union Local
NAICS
Number of Workers
Committee Chair
Committee Co-Chair
Committee Member
Degree Discipline
Degree Name
Degree Level
Related Version
Related DOI
Related To
Related Part
Based on Related Item
Has Other Format(s)
Part of Related Item
Related To
Related Publication(s)
Link(s) to Related Publication(s)
References
Link(s) to Reference(s)
Previously Published As
Government Document
ISBN
ISMN
ISSN
Other Identifiers
Rights
Required Publisher Statement: Copyright held by the authors.
Rights URI
Types
article