eCommons

 

The Strategic Levers of Yield Management

Other Titles

Abstract

Yield management, controlling customer demand through the use of variable pricing and capacity management to enhance profitability; has been examined extensively in the services literature. Most of this work has been tactical and mathematical rather than managerial. In this article, the authors suggest that a broader view of yield management is valuable to both traditional and nontraditional users of the approach. Central to this broader view is the recognition of how different combinations of pricing and duration can be used as strategic levers to position service firms in their markets and the identification of tactics by which management can deploy these strategic levers. The authors also propose that further development of yield management requires that when the service is delivered be treated as a design variable that should be as carefully managed as the service process itself.

Journal / Series

Volume & Issue

Description

Sponsorship

Date Issued

1998-01-01

Publisher

Keywords

yield management; variable pricing; capacity management; service delivery; inventory management

Location

Effective Date

Expiration Date

Sector

Employer

Union

Union Local

NAICS

Number of Workers

Committee Chair

Committee Co-Chair

Committee Member

Degree Discipline

Degree Name

Degree Level

Related Version

Related To

Related Part

Based on Related Item

Has Other Format(s)

Part of Related Item

Related To

Related Publication(s)

Link(s) to Related Publication(s)

References

Link(s) to Reference(s)

Previously Published As

Government Document

ISBN

ISMN

ISSN

Other Identifiers

Rights

Required Publisher Statement: © SAGE. Final version published as: Kimes, S. E., & Chase, R. B. (1998). The strategic levers of yield management. Journal of Service Research, 1(2), 156-166. Reprinted with permission. All rights reserved.

Rights URI

Types

article

Accessibility Feature

Accessibility Hazard

Accessibility Summary

Link(s) to Catalog Record