eCommons

 

The Impact Of Menu Labels On Changing Eating Behaviors: An Experimental Study

Other Titles

Abstract

Conducting a laboratory experiment with 298 student subjects, we examine the impact of various menu labeling formats, such as nutrition facts, total calories, health icons, and health claims, on consumer eating behavior. A difference-in-differences analysis and an ordered probit regression model are performed to evaluate the effectiveness of each labeling format. We find all types of labeling to have a significant negative impact on content of total calories, total fat, saturated fat, and carbohydrates in the selected meal. In addition, we find that the menu labels significantly impact the selection towards healthier choices, particularly among entrée. Therefore, our results suggest that various formats of nutrition information provided on the restaurant menus promote healthy food choices, supporting the rationale behind the menu labeling legislation.

Journal / Series

Volume & Issue

Description

Sponsorship

Date Issued

2013-05-26

Publisher

Keywords

Obesity; Menu Labels; Anti-obesity policy

Location

Effective Date

Expiration Date

Sector

Employer

Union

Union Local

NAICS

Number of Workers

Committee Chair

Kaiser, Harry Mason

Committee Co-Chair

Committee Member

Liaukonyte, Jurate

Degree Discipline

Agricultural Economics

Degree Name

M.S., Agricultural Economics

Degree Level

Master of Science

Related Version

Related DOI

Related To

Related Part

Based on Related Item

Has Other Format(s)

Part of Related Item

Related To

Related Publication(s)

Link(s) to Related Publication(s)

References

Link(s) to Reference(s)

Previously Published As

Government Document

ISBN

ISMN

ISSN

Other Identifiers

Rights

Rights URI

Types

dissertation or thesis

Accessibility Feature

Accessibility Hazard

Accessibility Summary

Link(s) to Catalog Record