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An Examination of Consumer Willingness to Pay for Local Products

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dc.contributor.authorAdalja, Aaron
dc.contributor.authorHanson, James
dc.contributor.authorTowe, Charles
dc.contributor.authorTselepidakis, Elina
dc.date.accessioned2020-09-12T21:10:19Z
dc.date.available2020-09-12T21:10:19Z
dc.date.issued2015-12-01
dc.description.abstractWe use data from hypothetical and nonhypothetical choice-based conjoint analysis to estimate willingness to pay for local food products. The survey was administered to three groups: consumers from a buying club with experience with local and grass-fed production markets, a random sample of Maryland residents, and shoppers at a nonspecialty Maryland supermarket. We find that random-sample and supermarket shoppers are willing to pay a premium for local products but view local and grass-fed production as substitutes. Conversely, buying-club members are less willing to pay for local production than the other groups but do not confllate local and grass-fed production.
dc.description.legacydownloadsAdalja1_An_examination.pdf: 443 downloads, before Aug. 1, 2020.
dc.identifier.other10968946
dc.identifier.urihttps://hdl.handle.net/1813/72241
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © Northeastern Agricultural and Resource Economics Association. Reprinted with permission. All rights reserved.
dc.subjectbeef
dc.subjectconjoint analysis
dc.subjectfield experiment
dc.subjectgrass-fed
dc.subjectlocal
dc.subjectwillingness to pay
dc.titleAn Examination of Consumer Willingness to Pay for Local Products
dc.typearticle
local.authorAffiliationAdalja, Aaron: aaa362@cornell.edu Cornell University School of Hotel Administration
local.authorAffiliationHanson, James: University of Maryland
local.authorAffiliationTowe, Charles: University of Connecticut
local.authorAffiliationTselepidakis, Elina: United States Department of Agriculture

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