Marketing Practices of Hotel Chains
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Hotel companies' marketing-planning procedures have achieved considerable sophistication in the last ten years. But many plans have become overly complex. And in the rush to establish financial objectives, many companies' plans seem to have lost sight of guest satisfaction.
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1990-11-01
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hotel industry; marketing; comparative studies; marketing plans
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Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
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