Assessing Barriers to Expansion of Farm-to-Chef Sales: A Case Study from Upstate New York

Schmit, T.M.; Hadcock, S.E.

Assessing Barriers to Expansion of Farm-to-Chef Sales: A Case Study from Upstate New York

Abstract

Columbia County Bounty is a local organization made up of farmer and culinary business members, with a mission that includes promoting connections between local agricultural producers and culinary businesses. A case study was conducted to address questions raised by CCB related to expanding farm-to-chef marketing in their area. Common barriers for restaurants included larger time commitments, inconvenience, and consistency in product volumes and quality; however, satisfaction with local wholesale distributors may create new opportunities for farmers to work collaboratively with them in including more local products in their distribution. A closer inspection of channel performance by farms in the study will drive changes in future channel strategies and utilization of farm-to-chef marketing, as farms are already benefiting from strong direct marketing channels and restaurants procuring local products from these channels.

Journal / Series

Journal of Food Research

Volume & Issue

Vol. 1, No. 1

Date Issued

2012-02

Publisher

Canadian Center of Science and Education

Keywords

Farm-to-chef; Local food; Marketing channels

Related DOI

http://dx.doi.org/10.5539/jfr.v1n1p117

Previously Published As

Schmit, T.M. and S.E. Hadcock. 2012. “Assessing Barriers to Expansion of Farm-to-Chef Sales: A Case Study from Upstate New York.” Journal of Food Research 1(1):117-125.

Types

article

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