The Influences of Music on Perception of Oaked Wines - a Tasting Room Case Study in the U.S. Finger Lakes Region

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Abstract
Kathy Latour, associate professor of services marketing in the Cornell School of Hotel Administration, investigated how complementary music affected the tasting room experience and wine sensory characteristics at a Finger Lakes winery.
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Appellation Cornell
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2019-11
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Cornell University
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Economics; Business Management; RIPE; Research in Plain English; Appellation Cornell
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The influence of music on the perception of oaked wines –a tasting room case study in the U.S. Finger Lakes Region
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https://www.tandfonline.com/doi/abs/10.1080/09571264.2019.1684248?journalCode=cjwr20
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