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Growth Through Product-Sharing Services

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dc.contributor.authorJohnson, Michael D.
dc.contributor.authorHerrmann, Andreas
dc.contributor.authorHuber, Frank
dc.date.accessioned2020-09-12T21:12:01Z
dc.date.available2020-09-12T21:12:01Z
dc.date.issued1998-11-01
dc.description.abstractThe authors argue that product-sharing services, where companies offer customers the use of a physical product on a limited basis at a lower cost, offer an overlooked opportunity for growth. The primary advantage of product-sharing services is that they leverage a firm’s core product development and production capabilities to expand their portfolio of offerings and market segments. A framework is developed for distinguishing likely candidates for product sharing from unlikely candidates based on product, customer, and company-strategy considerations. An empirical study of a new car-sharing service at Daimler-Benz is then used to illustrate the development of such a service, its strategic advantages, and the challenges involved.
dc.description.legacydownloadsJohnson30_Growth_through_product_sharing.pdf: 221 downloads, before Aug. 1, 2020.
dc.identifier.other7349011
dc.identifier.urihttps://hdl.handle.net/1813/72340
dc.language.isoen_US
dc.relation.doihttps://doi.org/10.1177/109467059800100206
dc.rightsRequired Publisher Statement: © SAGE. Final version published as: Johnson, M. D., Herrmann, A., & Huber, F. (1998). Growth through product-sharing services. Journal of Service Research, 1(2), 167-177. doi: 10.1177/109467059800100206 Reprinted with permission. All rights reserved.
dc.subjectproduct sharing
dc.subjectconsumer evaluations
dc.subjectcar sharing
dc.subjectnew distribution infrastructure
dc.titleGrowth Through Product-Sharing Services
dc.typearticle
local.authorAffiliationJohnson, Michael D.: mdj27@cornell.edu Cornell University School of Hotel Administration
local.authorAffiliationHerrmann, Andreas: Johannes Gutenberg Universitat, Mainz
local.authorAffiliationHuber, Frank: University of Mannheim

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