Employer Branding: How Companies can Gain a Competitive Advantage in Recruitment
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[Excerpt] The purpose of this report is to demonstrate how to develop an impactful employer brand that influences talent acquisition results. It also illustrates how a company can measure the success of its brand once it is established. Finally, this report provides case studies of two companies who took distinct approaches to refining their brands.
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2016-10-01
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Human Resources; talent acquisition; talent; talent management; employer brand; CSR; corporate social responsibility; recruitment; morale; culture; employee engagement; HRM tools; analytics; data; culture fit; inclusion; social media; metrics; retntion; diverse
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