eCommons

 

What's In Store for Home Shopping?

Other Titles

Abstract

Home shopping is currently being tested and tried by many supermarket companies. For many, home shopping could well be one method of gaining incremental customers and sales. The major purpose of this study was to determine the current status of home shopping services in the U.S. supermarket industry and to document consumers' reactions to the home shopping services provided. In order to achieve these objectives, an integrated approach was employed consisting of a four part methodology: 1) a comprehensive review of research, trade literature, and other secondary information, 2) a mail survey to selected supermarket companies, 3) field visits and interviews with supermarket companies, and 4) consumer focus groups comprised of past, current and potential home shoppers.

Journal / Series

Volume & Issue

Description

E.B. 96-05

Sponsorship

Date Issued

1996-04

Publisher

Charles H. Dyson School of Applied Economics and Management, Cornell University

Keywords

Location

Effective Date

Expiration Date

Sector

Employer

Union

Union Local

NAICS

Number of Workers

Committee Chair

Committee Co-Chair

Committee Member

Degree Discipline

Degree Name

Degree Level

Related Version

Related DOI

Related To

Related Part

Based on Related Item

Has Other Format(s)

Part of Related Item

Related To

Related Publication(s)

Link(s) to Related Publication(s)

References

Link(s) to Reference(s)

Previously Published As

Government Document

ISBN

ISMN

ISSN

Other Identifiers

Rights

Rights URI

Types

report

Accessibility Feature

Accessibility Hazard

Accessibility Summary

Link(s) to Catalog Record