The Nature and Methodological Implications of the Cognitive Representation of Products
Loading...
No Access Until
Permanent Link(s)
Collections
Other Titles
Authors
Abstract
A general relationship is proposed wherein more abstract attributes are likely to resemble continuous dimensions while more concrete attributes are likely to resemble dichotomous features. While some methodologies assume dimensional representations, others assume feature-based representations. This suggests that dimensional methods may better capture abstract product representations while feature-based methods may better capture concrete representations. The results of two studies that support both the general relationship and its methodological implications are reported.
Journal / Series
Volume & Issue
Description
Sponsorship
Date Issued
1987-09-01
Publisher
Keywords
product representations; implications; methodology
Location
Effective Date
Expiration Date
Sector
Employer
Union
Union Local
NAICS
Number of Workers
Committee Chair
Committee Co-Chair
Committee Member
Degree Discipline
Degree Name
Degree Level
Related Version
Related DOI
Related To
Related Part
Based on Related Item
Has Other Format(s)
Part of Related Item
Related To
Related Publication(s)
Link(s) to Related Publication(s)
References
Link(s) to Reference(s)
Previously Published As
Government Document
ISBN
ISMN
ISSN
Other Identifiers
Rights
Required Publisher Statement: © University of Chicago Press. Reprinted with permission. All rights reserved.
Rights URI
Types
article