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Review of the Book 'Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education'

dc.contributor.authorEhrenberg, Ronald G.
dc.date.accessioned2020-11-17T17:31:44Z
dc.date.available2020-11-17T17:31:44Z
dc.date.issued2004-06-01
dc.description.abstract[Excerpt] Befitting a former journalist, Kirp's book is extraordinarily well-written; once one picks it up it is hard to put down. Some economists may be put off by a book that contains no equations, tables, figures or regression results. Such an attitude, however, would be misguided and any academic economist interested in better understanding how market forces are reshaping higher education should read Shakespeare, Einstein, and the Bottom Line.
dc.description.legacydownloadsEhrenberg235_Review_of_Shakespeare_Einstein_and_the_Bottom_Line.pdf: 200 downloads, before Oct. 1, 2020.
dc.identifier.other4247717
dc.identifier.urihttps://hdl.handle.net/1813/76056
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © American Economic Association. Reprinted with permission. All rights reserved.
dc.subjecthigher education
dc.subjecteconomic markets
dc.subjectacademic institutions
dc.subjectcompetition
dc.titleReview of the Book 'Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education'
dc.typeunassigned
local.authorAffiliationEhrenberg, Ronald G.: rge2@cornell.edu Cornell University

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